Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.
Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.
BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Shell is seeking an agency to handle global CRM.
Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.
The chief executive of Telefonica UK shares his business and life learnings.
EDF Energy, the energy company majority owned by the French state, is reviewing its media planning and buying account across Europe.
BP is set to sign a major sponsorship deal which will run across the British Olympic Association (BOA), British Paralympic Association (BPA) and the Glasgow 2014 Commonwealth Games.
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
EE has so far signed up 318,000 customers to its 4G offering, after launching the network five months ago with an extravagant £100m marketing campaign.
Social video expert Unruly evaluates the latest viral campaign from Vodafone.
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract.
Mobile operator EE will target Vodafone customers with a high-profile summer marketing campaign to draw attention to the doubling of the speed of its 4G network.
BSkyB has refused to carry advertising for BT Sport channels on its Sky Sports portfolio, prompting BT to complain to the regulator, which has launched an investigation.
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