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Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

Larcombe looks to exploit the bear market

Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.

 

IPA 'concerned' by outcome of Telefónica's media review

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

 

Turkey of the week: SSE, Adam & Eve/DDB

James Swift thinks SSE and Adam Eve/DDB misjudged this one: "People are quite reasonably conflicted about energy companies at the moment. Why on earth did they think we would roll over just because one showed us an image of a baby orangutan? It s i...

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

EE poised to launch own TV set-top box

EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.

 

Rosen named global ad director at Telefónica

Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.

 

Turkey of the week: River Island, Rokkit

Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...

 

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

 

Turkey of the week: Iceland, Karmarama

Iceland s new campaign leaves a bad taste in Maria Iu s mouth: "Peter Andre promoting the retailer s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can t control ourselves in front of celebs. Well,...

 

Turkey of the week: Tesco Mobile, Kennedy Amsterdam

Louise Jack feels let down by Tesco Mobile s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for entertainment , then the entertainment has to be good. These ads are as irritatin...

 

Havas Worldwide and M&C vie for EDF brief

EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.

 

Vodafone looks to unify B2B activity under single agency

Vodafone is hunting for a lead UK agency for its business-to-business marketing.

 

BT's Gavin Patterson: 'Our business is all about broadband'

BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.

 

Join the marcoms conversation with Brand Republic Chat

Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.

 

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 

Turkey of the week: USwitch, Thinking Juice

Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slaps...

 

Rapp scoops Scottish Power's UK DM business

Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.

 

Publicis Chemistry loses EE's B2B work to McCann Enterprise

EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

 

Dawson Pickering hires VCCP O2 lead Dudley Desborough as managing director

Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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