Telecoms & utilities marketing

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.

Gavin Patterson takes BT Group chief exec role

Gavin Patterson, the former Procter & Gamble (P&G) marketer and Advertising Association president, has been named as the chief executive of BT Group.

Nokia launches global creative pitch

Nokia is inviting agencies to pitch for its global advertising account and is seeking a fresh creative approach to help it recover ground on rivals Apple and Samsung.

DMA demands more Govt resources to stop nuisance calls

The Direct Marketing Association is calling on the Government to provide regulators with greater resources to help clamp down on nuisance calls.

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.

MEDIA360: Why 'disruption' is vital to Virgin Media's marketing strategy

Virgin Media's top marketer has said a more "disruptive" approach to media is enabling the brand to punch above its weight and take on competitors such as Sky and BT, which wield larger marketing budgets.

MEDIA360: Media agencies lead on disruption, says Virgin's Dodds

Virgin Media is working with media agencies rather than creative agencies to "cut through" to consumers, said Jeff Dodds, its chief marketing officer, at Media 360 today.

Baileys replaces Orange as Prize for Fiction sponsor

Baileys has signed up as sponsor of the Prize for Fiction after Orange cut its ties with the women's literary prize after a 17-year partnership.

Vodafone increases investment as 4G battle heats up

Vodafone is to increase its spending on its network by more than 50% to £900m this year to prepare for the launch of its 4G network and combat rival EE's aggressive expansion.

Trading Places: this week's people moves

Verica Djurdjevic is promoted to managing director at PHD, Nigel Sharrocks is to leave Aegis Media and P&G chief executive Bob McDonald steps down, in this week's round-up of people moves across advertising, marketing, media and PR.

Orange's M6 Mobile launches Twitter campaign with Blast Radius Paris

M6 Mobile by Orange has launched a Twitter campaign involving a game to feed a hungry purple cat.

O2 poaches Barclaycard CMO Nina Bibby

O2 has poached Barclaycard chief marketing officer Nina Bibby as its new marketing and consumer director following the departure of Sally Cowdry.

O2 calls business-to-business ad review

O2 has called a review of its business-to-business advertising account.

YouTube slammed for 'cashing in' on extremist videos

Google has been accused of "cashing in" on ads that appear alongside extremist videos hosted on YouTube.

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.