Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.
Three has launched the latest ad in its #HolidaySpam series, showcasing the mobile operator's feature that allows customers to use their phones abroad at no extra cost.
First Utility, the independent energy company, has launched a national TV campaign that explains how hard the business works to get the best prices.
ADVERTISING Johnnie Walker awards global account to Anomaly Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years. Anomaly, which created an online film starring Jude Law and Gianca...
E.ON, the energy provider, is taking advantage of a scheduled review to consolidate its advertising and CRM accounts in the UK.
With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...
BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.
JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.
BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.
ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.
Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.
Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.
Npower is speaking to a number of agencies about how it could expand its advertising through additional channels.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.
Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.
Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.
James Swift thinks SSE and Adam Eve/DDB misjudged this one: "People are quite reasonably conflicted about energy companies at the moment. Why on earth did they think we would roll over just because one showed us an image of a baby orangutan? It s i...
The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
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