Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
Weve, the mobile joint venture between EE, O2 and Vodafone, has formed a major partnership with MasterCard to launch a mobile payment service.
The independent body that will roll out smart energy meters into every British home by 2020 is calling a pitch for agencies for an £85 million, five-year national engagement campaign.
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
Huawei, the electronics company, is reviewing its UK advertising arrangements.
Broadband Choices, the broadband, phone and TV comparison website, is looking to hire its first creative agency.
Telefonica, the Spanish telecoms company, is preparing to launch a media planning and buying review across its estimated £200 million European business in the spring, including the £50 million UK account for O2.
Vodafone is reviewing its estimated £600 million media planning and buying account, currently held by OMD.
Proximity has won the CRM account for SSE, the UK's second-largest energy supplier, after a five-month pitch with a final stage against Partners Andrews Aldridge.
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.
IPC Media, OMD UK and Vodafone are collaborating on a research project that is to focus on finding out more about the future of the family.
EDF, the French energy supplier, has called a European advertising review, putting the incumbents, BBDO and Havas Worldwide, on alert.
ADT Fire & Security, the security services company, is releasing a new TV campaign that returns to the traumatising after-effects of being burgled, which featured in the brand's 2012 repositioning campaign.
Post Office, Costa Coffee and Coca-Cola are among the brands spreading Christmas cheer in outdoor campaigns across the country.
Jim Thornton, the creative director at VCCP, attributes the recent success of the agency in The Annual 2013 from Campaign to the executive creative director, Darren Bailes.
EE, the mobile network provider, has released a spoof digital campaign today that uses Santa as a case study to promote the power of 4G.
Kitcatt Nohr Digitas founder Marc Nohr departs for Regus and Starcom MediaVest Group promotes Andrea Brown to head its content arm Liquid Thread, in this week's roundup of people moves in advertising, marketing, media and PR.
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
AKQA, Rainey Kelly Campbell Roalfe/Y&R, Ogilvy London and Wasserman are the agencies behind Vodafone's global "firsts" brand strategy, which was announced yesterday.
Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.
Ofgem, the electricity and gas regulator, is holding a pitch through the Government Procurement Service for an advertising agency.
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