Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.
Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.
Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...
Iceland s new campaign leaves a bad taste in Maria Iu s mouth: "Peter Andre promoting the retailer s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can t control ourselves in front of celebs. Well,...
Louise Jack feels let down by Tesco Mobile s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for entertainment , then the entertainment has to be good. These ads are as irritatin...
EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.
Vodafone is hunting for a lead UK agency for its business-to-business marketing.
BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.
Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slaps...
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.
TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.
E.ON has appointed Engine to handle its entire digital business.
O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.
Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.
DLKW Lowe has picked up the £3.5 million advertising account for the bottled gas business Calor Gas following a competitive pitch.
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