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Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.

 

Connected Brand of the Month: Three

The mobile operator turned to Facebook to maximise engagement when it launched a new branding campaign.

 

Media Week's traffic rises 40% following mobile site

Media Week's online reach has increased 40% following the launch of its mobile-optimised site.

 

Facebook prepares for virtual world ads after $2bn Oculus Rift deal

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...

 

Vodafone UK adds Grey London to ad roster

Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London.

 

5 changes to the media business since Twitter launched

Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter ar...

 

Greg Grimmer takes senior role at Fetch

Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.

 

OMD loses £600m global Vodafone account

OMD has lost the £600 million global media planning and buying business for Vodafone, which will move to either Group M or the Denstu Aegis Network.

 

BT offers free broadband and BT Sport in N&S campaign

Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.

 

Telecom Italia appoints Leagas Delaney

Telecom Italia has appointed Leagas Delaney as its lead communications agency.

 

Why we're loving: Caroline Bailey-Read

This week, Campaign explains why it loves Caroline Bailey-Read, the founder of Bronjoy.

 

UK mobile spend tipped to rise 90% and overtake newspapers in 2014

Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.

 

Weve plans mobile payment offering in MasterCard deal

Weve, the mobile joint venture between EE, O2 and Vodafone, has formed a major partnership with MasterCard to launch a mobile payment service.

 

Agencies vie for £85m energy brief

The independent body that will roll out smart energy meters into every British home by 2020 is calling a pitch for agencies for an £85 million, five-year national engagement campaign.

 

Is Sky's AdSmart service really a game-changer?

Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.

 

Chinese tech giant Huawei in UK advertising rethink

Huawei, the electronics company, is reviewing its UK advertising arrangements.

 
 

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