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Travel & leisure marketing

 

The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.



Latest travel & leisure news and analysis

Warner Leisure hires Now to create new brand vision

Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch.

 

TfL fails to find New Year's Eve travel sponsor to replace Diageo

Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

Four Seasons hands Atelier EMEA ad task

Four Seasons Hotels and Resorts has appointed Atelier to handle its advertising across EMEA.

 

DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.

 

South African Tourism issues global tender

South African Tourism has invited creative agencies to pitch for a global advertising brief.

 

Dorchester Collection kicks off global review

Dorchester Collection, which manages ten luxury hotels around the world, is looking for a creative agency.

 

VisitBritain crowdsources digital marketing campaign

VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Mr President wins hotel brief

GLH, the hotel company that owns the Thistle brand, among others, has appointed Mr President as the lead strategic and creative agency for two new brands.

 

Grey London captures £3m Kuoni integrated campaign brief

Grey London has been appointed to create a £3 million integrated campaign for Kuoni Travel.

 

Secret Escapes calls pitch on creative business

Secret Escapes, the online luxury-travel company, is seeking a new creative agency.

 

Qatar Airways awards £40m advertising account to JWT

Qatar Airways is understood to have handed its global creative account to JWT after calling a pitch in the summer.

 

Airbnb runs Berlin Wall anniversary campaign

Airbnb, the holiday rentals company, has created an animation to mark the 25th anniversary of the fall of the Berlin Wall.

 

Travelodge opens talks with agencies over £15m account

Travelodge has called a review of its £15 million advertising account.

 

Croatia tourist board launches ad review

The Croatian National Tourist Board is reviewing its ­advertising account as it develops a new marketing strategy for 2015 to 2020.

 

OMD retains Eurotunnel media business

OMD has retained the pan-European media business for Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, ending a 260 day pitch process.

 

MEC wins The Gym Group media account

The Gym Group, the budget gym operator, has appointed MEC as its media agency.

 

Rail consortium mulls campaign to improve image

The UK's railway operators are speaking to creative agencies about a potential campaign to improve the public's perception of the industry.

 

Addison Lee campaign highlights business-class status

Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.

 
 

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