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Travel & leisure marketing

 

The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.



Latest travel & leisure news and analysis

KesselsKramer lands Aer Lingus creative task

Aer Lingus, the Irish airline, has appointed KesselsKramer Amsterdam to handle its creative business for North America and Europe.

 

Pitch update: Lloyds Bank, Rail Delivery Group, Paddy Power and Sainsbury's

It s showdown time in the Lloyds Bank media review as the marketing director, Katherine Kehoe, holds a single briefing for all involved at the Covent Garden Hotel today (Thursday). Expect sharp suits and smiles all round from the shortlisted agenci...

 

Taste of the Med comes to London taxis

Sun-lovers battling through the British winter will be tormented by taxi advertising this week as new ads for Club Med holidays roll out across the fleet.

 

Notonthehighstreet sponsors London Underground 'baby on board' badge

Notonthehighstreet.com, the online retailer, has become the first sponsor of the London Underground's "baby on board" badge, in a deal worth £420,000.

 

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

 

Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.

 

Watch: Campaign round-up of the seasonal holiday ads

January is always filled with holiday ads and this year is no different with campaigns from Virgin Holidays, Hotels.com, Kuoni and many more as consumers consider their summer break.

 

Virgin Atlantic awards North America creative to Figliulo & Partners

Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

 

Hostelworld.com appoints Lucky Generals

Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.

 

What you may have missed over the Christmas holidays

ADVERTISING Johnnie Walker awards global account to Anomaly Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years. Anomaly, which created an online film starring Jude Law and Gianca...

 

Unauthorised anarchist posters take over the Tube

Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in Strike! Magazine.

 

Halfords runs #31FitterDays campaign on Facebook

Halfords, the cars and bikes retailer, has launched a fitness campaign encouraging people to become more active in January.

 

Watch: Adam & Eve/DDB's first Virgin Atlantic TV ad

Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly".

 

Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad

Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it" in a TV ad airing on Christmas Day.

 

Warner Leisure hires Now to create new brand vision

Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch.

 

TfL fails to find New Year's Eve travel sponsor to replace Diageo

Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

 

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.

 

Four Seasons hands Atelier EMEA ad task

Four Seasons Hotels and Resorts has appointed Atelier to handle its advertising across EMEA.

 

DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.

 

South African Tourism issues global tender

South African Tourism has invited creative agencies to pitch for a global advertising brief.

 
 

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