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Travel & leisure marketing

 

The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.



Latest travel & leisure news and analysis

Rail consortium mulls campaign to improve image

The UK's railway operators are speaking to creative agencies about a potential campaign to improve the public's perception of the industry.

 

Addison Lee campaign highlights business-class status

Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.

 

Karmarama lands Air New Zealand ad task

Karmarama has picked up the advertising account for the airline Air New Zealand. The agency won the business after a competitive pitch.

 

Holler wins Royal Caribbean social media business

Holler has landed Royal Caribbean's social media account following a competitive pitch.

 

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

 

TfL kicks off pitch for £500m London bus shelter contract

Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders that could shake up the UK outdoor advertising industry.

 

Turkey of the week: Virgin Trains, Krow

Jeremy Lee is struggling to believe his eyes with the latest Virgin Trains spot: "What a pitiful and weedy conceit, poorly executed, to base a major ad campaign and brand positioning around. So the people are walking in slow-mo. Is that it? A late bu...

 

British Humanist Society apes Thought for the Day on the Underground

The British Humanist Association (BHA) has launched a poster campaign in 100 London Underground stations, asking commuters to think about the topic, "What's it all for?"

 

Gatwick Airport hands Zone social media brief

Gatwick Airport has appointed Zone as its social media agency following a competitive pitch.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

 

Airbnb appoints TBWA as first global creative agency

TBWA has landed global creative duties for Airbnb following a review.

 

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

 

Qatar Airways calls global ad pitch

Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world.

 

Top Virgin Atlantic ads by RKCR/Y&R

As Virgin Atlantic ends its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R we take a look at the agency's top ads for the airline through the years.

 

Virgin Atlantic turns to Adam & Eve/DDB ending RKCR/Y&R's 20-year run

Virgin Atlantic, the airline founded by Richard Branson, is set to appoint Adam & Eve/DDB, as it terminates its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

 

The Shard's Shangri-La mulls dedicated UK agency

The Shard's Shangri-La Hotel has begun contacting agencies as it considers appointing a creative shop in the UK.

 

P&O Ferries hands European accounts to Starcom and MRM Meteorite

P&O Ferries has awarded its European media planning and buying, and creative accounts to Starcom and MRM Meteorite respectively, following competitive pitches.

 

BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 
 

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FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

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