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Travel & leisure marketing

 

The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.



Latest travel & leisure news and analysis

BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Neilson appoints MBA to awaken the 'sleeping giant'

Neilson Active Holidays has appointed MBA to help build its Summer Beach Club and Ski holiday brands, following its management buyout last year.

 

Aer Lingus launches European ad contest

Aer Lingus, Ireland's biggest airline after Ryanair, is speaking with advertising agencies about its European business.

 

Marlboro-owner looks for social media agency

Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Gymbox hires Albion for expansion push

Gymbox, the London chain of gyms, has appointed Albion to handle its advertising without a pitch.

 

Chiltern Railways seeks creative shop

Chiltern Railways is reviewing its creative advertising account putting the incumbent, Connect Group, on alert.

 

Eurostar in talks with shops for ad account

Eurostar is speaking with agencies about potentially expanding its European advertising roster beyond Abbott Mead Vickers BBDO.

 

Jet2.com kicks off pitch for advertising account

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account. Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also ba...

 

Arena lands Flight Centre's media business

Havas Media Group's Arena has been awarded Flight Centre's media planning and buying account, previously handled by IPG's Initiative.

 

VisitEngland secures Channel 5 cycling initiative

VisitEngland is set to run a commercial initiative across Channel 5 in an attempt to tap into the UK's growing passion for cycling, following recent British sporting success and the Tour De France's upcoming jaunt through the heart of England,

 

Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.

 

Qatar Airways calls Euro media pitch

Qatar Airways is holding a pitch for its Europe-wide media duties.

 

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Royal Caribbean seeks shop for digital and social account

Royal Caribbean International, the cruise company, is looking for an agency to handle digital and social media activity in the UK.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

 
 

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