Travel & leisure marketing

The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.

Heathrow creates 'royal runway' for Diamond Jubilee

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Lufthansa introduces Berlin routes

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Thomas Cook appoints chief executive

Thomas Cook has appointed a new group chief executive, ending its search for a permanent replacement for Manny Fontenla-Novoa.

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

Ryanair celebrates 50% lift and record group profits

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Sheraton Hotels brand chief discusses serving the 'social traveller'

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, ma...

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account.

Premier Inn picks MG OMD for media

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

Canada Tourism launches global ad review

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.

Center Parcs TV ad banned

A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

VisitEngland defends £5m campaign after industry attack

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Heathrow launches campaign reassuring passengers of smooth Olympic run

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.

Industry view: Is easyJet's marketing makeover working?

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic clim...