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Outdoor news & analysis


Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope

OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic.


Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.


Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.


Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.


Limited Space launches £1.6m digital out-of-home network

Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.


Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.


Spiderman 2 uses backlit radiance for villainous outdoor campaign

Sony Pictures has launched an out-of-home campaign to promote 'The Amazing Spiderman 2' featuring villain Electro played by Oscar-winner Jamie Foxx.


Big Yellow Self Storage brings back Space Invaders for interactive campaign

The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.


JCDecaux launches Channel 6 network of 1,400 digital screens

JCDecaux has launched Channel 6, tying up a network of 1,400 retail and transport located digital screens in the UK.


Rankin shoots campaign for rare disease charity

An ataxia charity has teamed up with TBWA\London and Rankin to create a print campaign that raises awareness of the rare genetic disease.


Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.


Proposed merger heartens Decaux

Jean-François Decaux, the chairman and co-chief executive of JCDecaux, has said he hopes the proposed "merger of equals" between Publicis Groupe and Omnicom will pave the way for consolidation among media owners.


The Payments Council kicks off mobile payments service push

The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.


All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.


Brands rise to the creative challenge of DOOH

Advertisers are making the most of digital out-of-home but there is more to come, leading creatives promise. as the fifth anniversary of ocean's digital creative competition looms, Campaign looks at how far the medium has come in such a short space o...


LBC turns to Outdoor Plus for final push of Clegg versus Farage

Global Radio's LBC has partnered with Outdoor Plus to promote tonight's eagerly anticipated political showdown between Liberal Democrat leader Nick Clegg and Ukip's Nigel Farage.


Media Week's traffic rises 40% following mobile site

Media Week's online reach has increased 40% following the launch of its mobile-optimised site.


McDonald's gives Piccadilly Circus sign interactive overhaul

McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".


HSBC and WaterAid celebrate World Water Day with interactive water display

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters' names to celebrate World Water Day on Saturday 22 March.


One medium promises to cut through the clutter of this World Cup

As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.


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