Outdoor news & analysis

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Things we like

Campaign's selection of media news and views of note.

BT begins £100m ad blitz to promote BT Sport

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.

Blinkbox campaign targets LoveFilm Instant and Netflix

Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, wi...

Subway flatbread ad promotes the power of choice

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.

Snickers ad snares bad spellers

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...

Steve Bond becomes latest outdoor executive to join Talon

Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.

Coke boss salutes 'brave' personalised bottle campaign

It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.

Digital helps maintain outdoor growth in Q1

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

Arena and Posterscope lead Planning Awards

Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor Planning Awards for their work with Eurostar on the launch of its Amsterdam route.

Things we like

Campaign's selection of media news and views of note in the week before 26 April 2013.

Florette to run ads when the sun shines

Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.

Lucozade unveils 'powered by glucose' spot

Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose".

Nick Mawditt leaves Kinetic for Talon

Nick Mawditt, the global director of insight and marketing at WPP's outdoor specialist Kinetic, is leaving the company after five years to join emerging independent rival Talon.

Miroma Ventures buys Brandspace

Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.

Will Amscreen herald an outdoor 'revolution'?

The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.

Arif Durrani: Amscreen captures our attention outdoor

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.