Television news & analysis
Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.
He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.
Things we like this week include Austin, Texas, the end of Daybreak and the rise of news brands.
Louise Ridley can t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than the pony ." The spot was written by Chris Lapham, art directed by Aaro...
Kate Magee did not feel the joy while watching Cadbury s new film with James Corden: "The idea of lip-synching is funny for the first few seconds but, as it goes on, and on, it just gets embarrassing. What is Corden s association with Cadbury? Why is...
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.
Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.
Thinkbox, the marketing body for commercial TV, is ramping up its investment in training this year and aims to treble the number of people it trains to 1,000.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
ITV has confirmed plans for a new breakfast show called 'Good Morning Britain', fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing 'Daybreak'.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
Broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.
Westfield, the shopping centre group, will be the first partner for Shop London, a multi-screen shopping experience from the upcoming TV channel London Live.
Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.
Things we like this week include a decommissioned UN vehicle, Newsworks creating the UK's 'Super Bowl moment' and the second wave of OMD's predictions for the future.
At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again?
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
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