Work Club scoops Greenpeace brief
Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign to oppose intensive over-fishing by European fleets.
Greenpeace: Work Club will seek to raise awareness on over-fishing in Europe
There was no formal pitch process, but Work Club was appointed after proposals by several agencies. The campaign will involve a range of media that encompasses online and offline work.
The campaign's objective is to harness public opinion to change the Common Fisheries Policy, which is up for review later this year for the first time in a decade.
Greenpeace contends that the current policy subsidises various European nations to conduct intensive fishing by factory-sized trawlers in European waters and beyond, resulting in irreparable damage to fish stocks.
Recent Greenpeace activity includes an online spoof of the Volkswagen spot "the Force". The campaign accused VW of threatening the planet by opposing cuts to CO2 emissions.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...