Additional Information
Content
BT broadcasts Valentine's messages to the nation
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
BT: rolls out out Valentine's Day campaign
The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number.
The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed to BT.
Messages will be screened to ensure no inappropriate messages are shown and people will be notified if their message is due to appear on the BT Tower.
Suzi Williams, group marketing and brand director at BT, said the brand is also targeting women, who can, according to tradition, propose to men this year, as it is a leap year.
There are 22 BT Big Screens around the country in locations including Belfast, Birmingham, Cardiff, Edinburgh, Manchester and Plymouth.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
