Additional Information
Content
Topshop live streams Fashion Week shows via iPhone
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its "fully transactional" iPhone app.
Topshop: rolls out iPhone app
The sequence of seven shows started yesterday and will run through to tomorrow evening (21 February).
In addition to the live streaming, users can also access additional content through QR codes printed in store windows, on the tags of Newgen designer T-shirts, and in the Topshop newspaper distributed during Fashion Week.
The content includes a film specially created for Topshop by Nick Knight and starring Karlie Kloss, behind-the-scenes videos, and a make-up tutorial.
The Arcadia-owned retailer launched its new iPhone app in December.
It claims the app is fully transactional and will feature its entire product catalogue.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
