This is not only embarrassing for Saatchi Singapore and the Saatchi brand, but it is also embarrassing and an insult to the Asian ad industry as a whole. Surely an agency such as Saatchi does not have to stoop to such depths to deceive the awards system. It reels of desperation. I doubt MOTHER, CRISPIN, 180 and just about any other credible creative agency would have to resort to such tactics. It's bad enough that Saatchi Singapore win awards for things such as lost dogs, martial arts schools and corner stores that sell Lego, but going so far as to invent a person just so as they can rise up the rankings ladder is so lame. What has happened to the Saatchi creative brand? First there was that scandal out of China for the tasteless Lego ads, then there was the amateurish scam scandal out of London for the Doc Martens campaign and now this. Surely Kevin Roberts and Bob Isherwood don't condone this kind of behaviour? It would be interesting to see how Saatchi Singapore performed in the award shows if they had to do work for "real" clients and did it under their own names. The above mentioned agncies seem to be able to do it on major brands...Adidas, Volkswagen, Coke and more. When will the Singapore industry finally dust off the reputation it has worldwide as a haven for scams? This incident just compounds the issue. Such a shame.