The government has to tackle binge drinking through educational messages. But success will only be minimal unless t's done in tandem with pricing people's binge-drinking habits out of the market. Doing so has seemed like too much of a nettle to grasp. It would take a brave government to whack so much tax on alcohol consumed in public premises. Or a government with nothing to lose. That knows it has no chance of winning the next election anyway. But I wouldn't bet on it.