Message to Neil Berkett and Jeremy Darroch: you have done irreversible damage to both your brands. While you've been squabbling over your corporate profits, the sideshow (otherwise known as 'your customers') has moved on. We don't even watch TV any more. So, please take your time coming to your compromise on how much money you think you're going to make. After the consideration you've shown us, we couldn't care less.