Additional Information
Content
Kaspersky opens talks with ad agencies
Kaspersky, the anti-virus software manufacturer, is conducting a review of its international ad account.
Kaspersky: searching for an ad agency
The company is currently deciding on a shortlist of advertising agencies to pitch for the business in a process
handled by the intermediary The Observatory.
M&C Saatchi, the global incumbent on the brand, is not repitching for the account.
Recent Kaspersky activity has used the martial arts star Jackie Chan as its brand spokesman. In one global spot, Chan explores a virtual world wearing a helmet with the Kaspersky logo on it.
Another global ad, which launched last year, depicted Chan surfing a treacherous wave, only to be saved by his Kaspersky-emblazoned surf board.
Founded in 1997, the company’s home-user products include internet security, anti-virus and mobile security.
Kaspersky’s headquarters are in Moscow, with regional offices in markets including the UK, the US, India and Germany.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
