Additional Information
Content
Butterkist hands ad duties to BMB
Butterkist has moved its advertising business into Beattie McGuinness Bungay without a pitch.
Butterkist: BMB's first work expected to run later this year
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch.
BMB’s first work for Butterkist, which will promote new flavour variants and products, is expected to run later this year.
The agency will also work across a number of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain, Black Jack and Fruit Salad.
BMB will develop an overarching portfolio strategy before promoting the individual brands.
Dan Gregson, the managing director of BMB, said: "Popcorn is a product like no other and Butterkist is a brand like no other. The team at Butterkist are determined to build on that and make it truly famous again."
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Senior Designer Duke Circa £40k - £43k , London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
