Additional Information
Content
Mondelez fuses Oreo and Cadbury Dairy Milk
Mondelez International, the snacks business spun out of Kraft Foods which owns Cadbury, has created a new chocolate bar combining Cadbury Dairy Milk and US brand Oreo.
Dairy Milk and Oreo cookies: now combined in new chocolate bar
The bar, called Cadbury Dairy Milk with Oreo, will be available from this week, priced at £1.42 for 120g bars.
It will be a milk chocolate bar containing a creamy filling with Oreo cookie pieces.
Mondelez believes that combining the two bars is a natural fit, which will help raise the reputation of each bar individually.
Cadbury Dairy Milk with Oreo is expected to be supported by a significant marketing spend over the coming months.
Kraft is increasingly looking at innovative ways to make new products. Earlier this year, it looked to take on rival Nutella in the breakfast spread market by combining its Cadbury chocolate and Philadelphia Light brands to launch a new chilled chocolate spread.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
