How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.
Content is now a cornerstone of contemporary marketing, so it's baffling that we're still struggling to define the world we work in and package it up in a way that is helpful to brands, says Harvey Cossell,...read more
Who's better placed to orchestrate brilliance from the diverse specialists needed for a successful brand strategy? The CMO of the client, or a planner or strategist at a full service agency? Greg Delaney,...read more
Got an opinion?
We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.
Location is becoming key to making the most of our favourite services, and it seems we are...read more
Marvel fans are pretty hardcore. In fact, the hardcore scale goes like this: normal people...read more
Part one in a week-long series about the impact of mobile-first app brands. The smartphone-based...read more