How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.
It sounds illogical: journalists report the impartial truth, copywriters present the client's point of view. The so-called separation of 'church and state' is sacred. But what happens when copywriters...read more
Convergence. Another marketing buzzword that can mean a lot of different things to different people. Indeed, when I was first asked to join Brand Republic's panel, I had to spend quite a lot of time thinking...read more
Got an opinion?
We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.
In a world of increasingly digitised relationships, physical interaction has been given a bit...read more
There was an abundance of media buzz surrounding the latest tech and digital devices being...read more
Video is a key portal to the consumer with its emotional appeal and its ability to tell stories...read more