How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.
It sounds illogical: journalists report the impartial truth, copywriters present the client's point of view. The so-called separation of 'church and state' is sacred. But what happens when copywriters...read more
Got an opinion?
We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.
The internet has been split down the middle by a dress. Fuelled by Twitter, offices and families...read more
What were you doing this time last week? Weeping onto your woefully empty doormat? Proudly...read more
For the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between...read more