Convergence

How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.

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The agency: under construction

The agency: under construction

Editor's picks


The big debate

Opinions from our panel

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Content: Can you define marketing's most overused buzzword?

Content: Can you define marketing's most overused buzzword?

Content is now a cornerstone of contemporary marketing, so it's baffling that we're still struggling to define the world we work in and package it up in a way that is helpful to brands, says Harvey Cossell,...

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Is it time for the ad agency model to be Canned?

Is it time for the ad agency model to be Canned?

I can't remember how many times I have read or heard about the imminent demise of the advertising agency model.

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Full service agency or marketing director: Who should be the conductor?

Full service agency or marketing director: Who should be the conductor?

Who's better placed to orchestrate brilliance from the diverse specialists needed for a successful brand strategy? The CMO of the client, or a planner or strategist at a full service agency? Greg Delaney,...

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Digital disruptors


Convergence in the news

Our Contributors

Allison Coley

Client president, MEC Global Solutions, London

Allison Coley
Amy Kean

Head of futures, Havas Media

Amy Kean
Anil Pillai

UK CEO, DigitasLBi

Anil Pillai
Chris Gorell Barnes

Founder and CEO, Adjust Your Set

Chris Gorell Barnes
Greg Delaney

Founder, Watchable Films (www.watchablefilms.com); and non exec director, Triggerbuzz

Greg Delaney
Rob Mosley

Founder and creative director, Nonsense London

Rob Mosley
Guy Murphy

Worldwide planning director, JWT

Guy Murphy
Sarah Wood

Co-founder and COO, Unruly Media

Sarah Wood
Shivvy Jervis

Head of digital, Telefonica

Shivvy Jervis
Stephen Wise

Founder and MD, Trigger Buzz

Stephen Wise

Got an opinion?

We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.

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