Convergence

How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.

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The big debate

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Will specialists soon be a thing of the past?

Will specialists soon be a thing of the past?

Opinions from our panel

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Why copywriters need to become more like journalists

Why copywriters need to become more like journalists

It sounds illogical: journalists report the impartial truth, copywriters present the client's point of view. The so-called separation of 'church and state' is sacred. But what happens when copywriters...

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Is your agency set up for the Agile Age?

Is your agency set up for the Agile Age?

When I agreed to write thought pieces for Brand Republic, I promised myself I wouldn't proclaim anything was 'dead', or sweepingly declare a new age in advertising. Then the need to pen a mildly intriguing...

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Successful convergence: a global strategy with a local message

Successful convergence: a global strategy with a local message

Convergence. Another marketing buzzword that can mean a lot of different things to different people. Indeed, when I was first asked to join Brand Republic's panel, I had to spend quite a lot of time thinking...

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Digital disruptors


Convergence in the news

Our Contributors

Allison Coley

Client president, MEC Global Solutions, London

Allison Coley
Amy Kean

Head of futures, Havas Media

Amy Kean
Anil Pillai

UK CEO, DigitasLBi

Anil Pillai
Chris Gorell Barnes

Founder and CEO, Adjust Your Set

Chris Gorell Barnes
Greg Delaney

Consultant/former chairman DLKW

Greg Delaney
Rob Mosley

Founder and creative director, Nonsense London

Rob Mosley
Guy Murphy

Worldwide planning director, JWT

Guy Murphy
Sarah Wood

Co-founder and COO, Unruly Media

Sarah Wood
Shivvy Jervis

Head of digital, Telefonica

Shivvy Jervis
Stephen Wise

Founder and MD, Trigger Buzz

Stephen Wise

Got an opinion?

We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.

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