How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.
It sounds illogical: journalists report the impartial truth, copywriters present the client's point of view. The so-called separation of 'church and state' is sacred. But what happens when copywriters...read more
Convergence. Another marketing buzzword that can mean a lot of different things to different people. Indeed, when I was first asked to join Brand Republic's panel, I had to spend quite a lot of time thinking...read more
Got an opinion?
We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.
Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’(Pinterest.com) According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest...read more
(Barclaycard.com) It’s official, festival season is here and it’s time to start compiling...read more
Companies can spend millions on carefully crafting their logos and slogans in the hope they...read more