How is convergence changing the traditional advertising landscape? Can one agency be all things to each and every client? What impact is the rise of the chief data officer having on your marketing department? We will be exploring and debating these issues and much more right here, with the help of Brand Republic's select panel of opinion formers. We hope you disagree with our views from time to time.
Content is now a cornerstone of contemporary marketing, so it's baffling that we're still struggling to define the world we work in and package it up in a way that is helpful to brands, says Harvey Cossell,...read more
Who's better placed to orchestrate brilliance from the diverse specialists needed for a successful brand strategy? The CMO of the client, or a planner or strategist at a full service agency? Greg Delaney,...read more
Got an opinion?
We want your views on the convergence debate. If you fancy yourself as a columnist, think you could add weight to our regular panel or want to share your opinion on anything we've covered, let us know.
Consumers today crave more control and flexibility from their shopping experience, which has...read more
Absolute viewability is the dream of the ad tech industry, with every impression in total view...read more
Fruit and vegetable juice may be squeezing out some juicy profits, as the market is set to...read more