Barclaycard teams up with celebrities for 'Easier' Christmas push

Alongside outdoor and print ads, the payment brand is rolling out a Facebook competition offering 24 experiences as prizes, such as pop star Olly Murs singing carols on consumers’ doorsteps. The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard.

The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand as making life easier for both consumers and merchants with its payment systems.

Gary Twelvetree, global brand director at Barclaycard, said that rather than just focusing on contactless technology, as previous campaigns have done, the brand wanted to showcase its "broader" proposition.

He said: "We have a rich suite of offers, from our music and entertainment strand, to the Barclaycard Freedom rewards programme, so felt it appropriate to get multiple messages out there. With Christmas, it is an exciting time but also fills you with dread – we're not claiming we make shopping easier, but we'll make our bit easier."

Twelvetree added that Barclaycard was plotting a follow-up to its ‘Waterslide’ and ‘Rollercoaster’ TV spots, with a campaign "in the pipeline" for launch next year.

He said: "We will be doing TV, but it will be part of a broader platform."

This article was first published on marketingmagazine.co.uk