Good Housekeeping launches travel website
Good Housekeeping, the women's lifestyle title owned by Hearst Magazines UK, is branching out into selling holidays to its readership with the launch of a travel website.
According to Hearst, Goodhousekeepingtravel.co.uk is its first travel website, showcasing guided global holidays that can be bought online.
The site allows users to search for their ideal holiday by price, popularity or by Good Housekeeping recommends, as well as browsing handpicked weekend breaks and the most popular offers, before booking on the Good Housekeeping Travel Shop.
The magazine's ongoing multi-platform development already includes a travel size edition, the Good Housekeeping Institute, standalone cookery books, spin-off quarterly magazine Good Ideas and licensed products.
The launch is supported by cross-promotional activity across Hearst Magazines UK’s print and digital properties as well as dedicated social media platforms including Facebook and Twitter.
Judith Secombe, publishing director of Hearst's lifestyle group, said that Good Housekeeping is "committed" to providing readers with the best advice at their fingertips. She added that the magazine has a "number of product developments in the pipeline".
Good Housekeeping magazine, which recorded a circulation figure of 408, 569 (down 5.9% year-on-year) in the recent ABCs, launched in 1922.
This article was first published on mediaweek.co.uk
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