LinkedIn strives to boost interaction with profile revamp

The changes, announced by the business network’s chief executive Jeff Weiner, were unveiled at an event at its Mount View headquarters in California yesterday.

The new profile pages carry a larger photo at the top of the page along with a brief list of education and professional experience.

Its new, simpler design aims to make it easier for users to see what contacts in their network are up to.

The "recent activity" stream has been moved to the top of the profile. The new profiles also show visual insights on the people and companies in their network.

Aaron Bronzan, product manager at LinkedIn, wrote in a blog post: "Our new visual design helps you make a powerful first impression and showcase your skills and accomplishments. We’ve also provided tools such as inline editing, making it a snap to create a complete, up-to-date profile."

LinkedIn was founded in 2003 and now has 10 million UK members. It makes its revenues from advertising, job listings and subscriptions.

In April it launched its first iPad app to capitalise on the growth of its members using the service from mobile devices.

This article was first published on marketingmagazine.co.uk