Additional Information


Content

Chivas Regal funds Gael Garcia Bernal films on male friendship

Chivas Regal is working with actor and director Gael Garcia Bernal's production company on two short films on modern male friendship.

Gael Garcia Bernal: teams up with Chivas Regal

Gael Garcia Bernal: teams up with Chivas Regal

Share this article

The work has been created by Canana, the arthouse Mexican production company founded by Garcia Bernal and his friends Diego Luna and Pablo Cruz. It work explores themes of trust, forgiveness and acceptance and will premiere on a Chivas/Canana branded Facebook page.

The first film, directed by Luna, is out later this month and the second concluding part, directed by Bernal, will be released in February.

James Slack, Chivas Regal global brand director, said: "We wanted to work with a company that understood friendship in the same way that we do.

"We were founded by two ambitious brothers and their values of generosity, brotherhood and friendship have remained at the heart of Chivas."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

Back to top ^