Google+: ads create too much of a 'disruptive experience'
Google has reinforced its opposition to introducing ads to Google+, on the basis that they ruin the user experience.
Google+: saying 'no' to ads
The social network's global marketing director, Marvin Chow, said the search giant 'does not currently believe in advertising on Google+', describing it as a 'disruptive experience when [a user is] trying to have a meaningful conversation or look at a picture of a grandchild'.
The approach differs from the traditional business model of other social networks, including Facebook, which offers large-scale advertising on the site alongside information on users' news feeds.
Google is instead focused on developing features such as social annotations. This displays how many people have '+1'd' or followed advertisers within a search ad.
Chow said 'bringing an additional layer' of social experience to ads would remain a focus because the effectiveness was 'proven'.
Google claimed social annotations increased click-through rates by 10% on average, with H&M and Ocado enjoying 22% and 30% rises respectively.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Business Development Manager Pure360 £20,000 - £25,000 depending on experience. £45k OTE uncapped, Brighton
- Comms Planning Manager PFJ £30000.00 - £35000.00 per annum, London