Brand barometer: TNT viral campaign reviewed
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays
Packed with sharing triggers - spectacular, funny and smart
9 / 10
Think nothing interesting ever happens in Belgium? Think again. ‘Dramatic Surprise’, which was shot in a sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart to become the second most-shared ad ever.
So, just why is it so popular? Well, it somehow manages to pack a lot of sharing triggers into a video less than two minutes long. As well as being surprising, offering a twist on the familiar flashmob phenomenon, it’s spectacular, funny and smart.
Its tongue-in-cheek stockpiling of small-screen staples (punch-ups, gun fights and paramedic ‘fails’) strikes a chord with TNT’s target audience: TV buffs.
The campaign also benefited from being picked up by highly influential sites 9gag and Reddit in its first couple of days, which was a huge boost to its social-media spread.
Ones to watch: Viral hits from this week
Tippex: Hunter and Bear Birthday Party
Tippex brings back characters Hunter and Mr Bear from its hit 2010 interactive YouTube game A Hunter Shoots A Bear. In the latest version, users can send the pair travelling through time.
Peugeot 208: Let your Body Drive
Car manufacturer Peugeot targets an audience of younger drivers with this four-minute performance by YouTube star Marquese Scott, who dances near the marque’s 208 model.
Barclays: Sort out your IOUs Sharpish
This Barclays video centres on a boy acting as a debt collector and flags up its Pingit app, which allows users to make payments. It features a Facebook page to which users can send personalised clips.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...