Amazon backtracks on Kindle ad opt-out
Amazon has reportedly backtracked on its decision to remove the option for users of its ad-supported Kindles to opt out of receiving ads, giving them the chance to do so for $15.
Amazon: rolls out Kindle Fire HD
The e-commerce giant has previously allowed users to opt out of being served Special Offers ads on earlier versions of the Kindle tablets and e-reader, which appear on a user's lock screen, for a fee.
Amazon confirmed it was removing the option to opt out of these ads, sparking a flurry of criticism online over the weekend.
It has now reportedly reversed this decision and said that users of the new Kindle Fire and Kindle Fire HD will have the option to opt out of Special Offers for an additional $15.
It unveiled its new range of cut-price tablets last week (6 September) and announced that almost a year after they launched in the US they were to go on sale in the UK.
Reports claim that the devices have not been regulatory approval by the Federal Trade Commission to go on sale in the US, despite the company already taking pre-orders.Follow @shearmans
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...