Additional Information
Content
Lynx Attract spreads 'the chaos' to buses
Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social media extension of its marketing push for its new Attract deodorant for men and women.
The Unilever-owned deodorant brand has rolled out an online video, created by Tullo Marshall Warren, which shows several couples snogging on a bus journey from Leeds to Wakefield, to explain the "chaos" Lynx Attracts creates when men and women wear it.
The video, which has been seeded on YouTube and Facebook, captures unsuspecting passengers' reactions. Graeme Noble was the creative director, Jeff Bowerman the deputy creative director and Alex King the copywriter. Threefold was the production company involved.
TMW has also created a Facebook app, called 'Chaos Watch' which enables users to map sightings of Lynx-related chaos on a map of the UK.
Lynx launched the Attract brand on 23 January, with a digital teaser campaign.
It rolled out its above the line campaign for Attract at the start of this month, with a TV ad, by BBH, showing a series of events that cause chaos to rip through a city.
It features the strapline 'Unleash the chaos'.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
