Brand barometer: Gorillaz for Converse viral ad reviewed
Goviral reviews Converse's latest viral campaign, with "ones to watch" from The Guardian, Now: Pensions and Guinness
Converse: Gorillaz ad collects two million views in a week
Live action meets computer animation...
This dual-purpose ad and music video for Converse trainers and Gorillaz, featuring Andre 3000 and James Murphy, was released a fortnight ago and had garnered almost two million views this week.
It tells the story of a group of housemates getting up on a typical morning. The use of live action and computer animation is brilliant and the flow of the video is smooth, with entertaining storytelling.
Nonetheless, while it might seem that using Gorillaz to promote its trainers would be an immediate winner for Converse, we're not so sure.
The video itself is a great creation which, despite being more than five minutes long, will keep viewers entertained.
As an ad, however, the positioning of Converse as a trendy, young, hip brand is simply not delivered effectively.
Music video and Gorillaz fans will love it, but we can't help feeling that Converse has spent a considerable amount of money on something that probably won't serve its purpose.
Ones to watch: Viral hits from this week
The Guardian, 'three little pigs'
The Guardian's "open journalism" retells the story of the three little pigs. The paper is capitalising on the ad’s success with a 24-hour "takeover" of YouTube’s UK homepage.
Now: Pensions, 'truth and performance'
Danish-owned Now: Pensions has released three comedy videos written by actor and comedian John Bird. They satirise the UK pensions industry in "interviews" with an old-school provider.
Guinness, 'round up your mates'
Guinness's online ad encourages people to "round up" their mates for a St Patrick'a Day drink. We see a sheepdog herding men to the pub, past temptations including a couch and an Indian restaurant.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...