Must Read
Telegraph Media Group creates new reader insight unit to develop revenues
by Noelle McElhatton,
Marketing Direct
28-May-09, 09:40
Glenfiddich launches global CRM programme featuring online community
by Noelle McElhatton,
Marketing Direct
27-May-09, 09:40
Lands' End becomes first catalogue client of Royal Mail's Sustainable Mail service
by Noelle McElhatton,
Marketing Direct
27-May-09, 09:00
New US credit card rules could challenge DMers
by DM News,
Marketing Direct
26-May-09, 13:00
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Features
Karen Millen's passion for fashion - and email
by Noelle McElhatton, Marketing Direct, 03-Apr-09, 08:00
LONDON - You may be a very visible high street brand, but if you don't have a conversation with customers and prospects on the web, there's a vital piece of your marketing strategy missing, as Karen Millen discovered.
Survival of the fittest: DM agency league tables
by Noelle McElhatton, Marketing Direct, 02-Apr-09, 17:12
LONDON - DM and SP agencies that can work across disciplines should emerge from the recession in a strong position.
List Report 2009: In from the cold
by Noelle McElhatton and Nikki Sandison, Marketing Direct, 10-Mar-09, 17:19
Demand for cold lists is declining while there has been an increased appetite for warmer transactional data and quality email lists, according to Marketing Direct's latest survey of consumer and business list suppliers.
Google's tyranny
by Noelle McElhatton, Marketing Direct, 10-Mar-09, 08:00
Google, Lloyds TSB and media experts discuss how to pinpoint DM's role in the online search and purchasing journey.
Blogs
Waitrose and Kitcatt Nohr have got the essentials wrong
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
I'm a big fan of Waitrose and a customer for nearly 30 years. I'm also a genuine admirer of Kitcatt Nohr, one of the best agencies in London. So...
Danny Boyle, I salute you
By Dan Douglass /
Dan Douglass on direct
It would be easy to classify 'Slumdog Millionaire' Director Danny Boyle and Producer Christian Colson's visit to Mumbai this week as...