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Must Read
BSkyB Publications appoints MPP to handle its mobile marketing
by Sarah Johnson,
Marketing Direct
02-Dec-08, 09:50
Karen Millen appoints EDR to email account
by Sarah Johnson,
Marketing Direct
01-Dec-08, 09:40
Companies 'can't afford to shun prospects,' Lloyd James Group says
by Sarah Johnson,
Marketing Direct
28-Nov-08, 10:20
REaD Group hosts wine challenge for DM industry luminaries
by Marketing Direct,
Marketing Direct
01-Dec-08, 12:00
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Legal Eagle
The law can help in a recession
01-Dec-08
Sending out mixed messages
01-Nov-08
The limits of SMS and Bluetooth
01-Oct-08
Features
Think tank - Proving DM's value in a web of intrigue
by Noelle McElhatton, Marketing Direct, 01-Dec-08
Google, Lloyds TSB and media experts discuss how to pinpoint DM's role in the online search and purchasing journey.
Consumer lists - Out with the new
by Holly Acland, Marketing Direct, 01-Dec-08
The cold list sector is suffering as recession-hit clients focus on the job of cultivating their existing customers.
Software - Computer says 'yes'
by David Murphy, Marketing Direct, 01-Dec-08
In today's tough environment, companies are using data mining software to target their best customers. David Murphy examines the top four packages.
Search to the rescue
by Adam Woods, Marketing Direct, 01-Dec-08
In the world of paid search, bad news can be good for business - which may help it prosper in the recession.
Digital Academy
IDM GRADUATION 'BIGGEST YET'
Marketing Direct talks to the students who graduated top of their class at Friday's IDM graduation.
Blogs
Creative Ideas. Identical twins? Or doppelgangers?
By Dan Douglass /
Dan Douglass on direct
Interesting. In this week's Campaign, Simon Impney, Founder of Open Soho writes of 'an identical twin' appearing in 'The Work' on 14th November. I...
Was P&G being anti-social?
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
Should you advertise on Facebook? Or as the P&G marketing chief questioned, should you monetise the place where people dump their partner? Even...
Good-buzzin' cool-talkin' ever-givin' copy
By Dan Douglass /
Dan Douglass on direct
Talking about the copywriter's art. 'Lip-smackin' thirst-quenchin' ace-tastin' motivatin' good-buzzin' cool-talkin' high-walkin' fast-livin'...
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