News Focus: Repositioning - LBM rebrands
Direct Response 10-Apr-07
Customer contact and data specialist LBM is re-branding to reflect the fact that it has moved from being a boutique business-to-business call centre operator to a bigger, more wide-ranging marketing services firm.
The move follows LBM's expansion into consumer data.
"Our new brand identity and proposition illustrates how LBM has moved away from just being a supplier of an outsourced commodity, to a position of a strategic partner, specialising in integrated customer management," said LBM marketing director Andrew Colwell.
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