Direct Marketing
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
BrightHouse launches £1.5m direct response and awareness campaign
BrightHouse, the rent-to-buy furniture and electronics retailer, is mounting a £1.5m awareness and direct response campaign to promote its "pay weekly" service.
- Read the full artcicle here
- Rent-to-own retailer BrightHouse thrives in recession
- Meet BrightHouse's head of marketing Alan Beesley
TNT courier service reaps benefits from the Royal Mail strike
TNT said it is gaining business in the courier part of its operation thanks to strikes by Royal Mail workers but postal operations are suffering.
- Read the full article here
- Consumers not put off internet shopping despite strike
- Are brands hit by strike communicating effectively?
Economic recovery is 'LUV-shaped' says Sir Martin Sorrell
WPP saw with like-for-like revenues dropping almost 9% in the third quarter, but with direct and internet revenues "least affected" by the economic downturn.
- Read the full article here
- WPP blocked in legal fight with Spot Runner
- WPP's fortunes improve slightly in third quarter
Direct Marketing News
Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog
by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 17:36
LONDON - James Sinclair, a former creative director at Leo Burnett and TBWA and a Cannes Lion winner, has joined...
Peugeot's multi-tasking game gathers phone numbers
by Jennifer Whitehead, Brand Republic, 06-Nov-09, 11:05
LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as...
Lucci returns as GyroHSR's first creative services director
by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30
LONDON - GyroHSR has appointed Max Lucci, a former creative director at Gyro before its merger with US agency HSR...
POSTAL STRIKE LATEST - Clients hail Royal Mail strike deferral as "early Christmas present"
by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30
LONDON - The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have...
BUPA's chief marketer joins RIAS with plans to boost digital response activity
by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30
LONDON - Over-50s insurance brand RIAS has appointed BUPA's Sarah Howe as marketing director with a remit to increase the...
Blogs
Helping who, exactly?
By Mark Roy /
DM, Data and Beyond
Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s around £500 for every person in the...
One-to-One Marketing goes 3D
By Steve Moncrieff /
Comment Central
Lord Leverhulme famously said that “Half the money I spend on advertising is wasted, and the problem is I do not know which half”. In a...
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