Direct Marketing

Twitterers to be given shares for promoting address-less delivery concept
An entrepreneur is giving 111 Twitterers free shares for retweeting a message promoting delivery service SendSocial.
- Read the full article here
- UK Twitterers are 'young liberal Londoners'
- Twitter to launch paid-for corporate accounts this year

Twitterers to be given shares for promoting address-less delivery concept
An entrepreneur is giving 111 Twitterers free shares for retweeting a message promoting delivery service SendSocial.
- Read the full article here
- UK Twitterers are 'young liberal Londoners'
- Twitter to launch paid-for corporate accounts this year

O2 reviews £10m digital marketing account
O2 is reviewing its digital marketing account, currently held by Agency Republic, and plans to announce the name of the successful agency in the first quarter of 2010.
- Read the full article here
- O2 hands £1m PR account to Blue Rubicon without pitch
- O2 launches marketing plans for Giffgaff network

T-Mobile revealed as source of data theft involving 'thousands' of customers
T-Mobile has been confirmed as the source of an illicit sale of personal details belonging to thousands of mobile phone customers.
- Read the full article here
- T-Mobile recruits musicians in ad campaign
- Mobile market's quiet brand breaks global ad drive

Publicis Dialog launches online consumer panel to test creative in real time
Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.
- Read the full article here
- Publicis finalises Razorfish cash and shares deal
- Publicis Dialog hires planners for RBS, Zurich, Visa and LG
Direct Marketing News
Twitterers to be given shares for promoting address-less delivery concept
by Daniel Farey-Jones, Brand Republic, 23-Nov-09, 08:25
LONDON - An entrepreneur is giving 111 Twitterers free shares for retweeting a message promoting SendSocial, a service which allows...
Rapp scoops green award for 'turtles' campaign
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 15:41
LONDON - Rapp has won a Green Award for its 'turtles' stunt campaign on behalf of the International Fund for...
RSA to manage Cosmo, Men's Health and Esquire reader lists
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 13:14
LONDON - The National Magazine Company has appointed RSA Direct to manage its postal database, which includes readers of titles...
Obama record on data protection is mixed, EU data tsar believes
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 12:34
LONDON - A leading EU data protection official has given US President Barack Obama's administration a mixed review for its...
COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared
by Mark Runacus, marketingdirectmag.co.uk, 20-Nov-09, 13:36
The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions...
Blogs
Are aggregated data pools getting stagnant?
By Nick Washbourne, Market Location /
Comment Central
Aggregated data pools have become a primary source of data for many organisations in the b2b arena. Marketers using this data are able to...
As agencies do we need to practice what we preach in social media?
By Dirk Singer /
News from the Herd
Something that's been discussed at length in the past , is the whole issue of agencies practicing what they preach in terms of social media....
Jobs
- Commercial and New Business Director, Guinness Care and Support
- £70,000 pa, South East England
- CRM Marketing Manager, Sony United Kingdom
- Excellent Package circa £55k, South East England
- Account Director, Barker Graves
- £45k, Central London
- Retention Marketing Manager, Hastings Direct
- Up To £35,000, South East England










