Direct Marketing

O2 reviews £10m digital marketing account

O2 reviews £10m digital marketing account

O2 is reviewing its digital marketing account, currently held by Agency Republic, and plans to announce the name of the successful agency in the first quarter of 2010.

 
T-Mobile revealed as source of data theft involving 'thousands' of customers

T-Mobile revealed as source of data theft involving 'thousands' of customers

T-Mobile has been confirmed as the source of an illicit sale of personal details belonging to thousands of mobile phone customers.

 
Publicis Dialog launches online consumer panel to test creative in real time

Publicis Dialog launches online consumer panel to test creative in real time

Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.

 
 

Direct Marketing News

Twitterers to be given shares for promoting address-less delivery concept

Twitterers to be given shares for promoting address-less delivery concept

by Daniel Farey-Jones, Brand Republic, 23-Nov-09, 08:25

LONDON - An entrepreneur is giving 111 Twitterers free shares for retweeting a message promoting SendSocial, a service which allows...

 
Rapp scoops green award for 'turtles' campaign

Rapp scoops green award for 'turtles' campaign

by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 15:41

LONDON - Rapp has won a Green Award for its 'turtles' stunt campaign on behalf of the International Fund for...

 
RSA to manage Cosmo, Men's Health and Esquire reader lists

RSA to manage Cosmo, Men's Health and Esquire reader lists

by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 13:14

LONDON - The National Magazine Company has appointed RSA Direct to manage its postal database, which includes readers of titles...

 
Obama record on data protection is mixed, EU data tsar believes

Obama record on data protection is mixed, EU data tsar believes

by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 12:34

LONDON - A leading EU data protection official has given US President Barack Obama's administration a mixed review for its...

 
COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared

COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared

by Mark Runacus, marketingdirectmag.co.uk, 20-Nov-09, 13:36

The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions...

 

Blogs

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Are aggregated data pools getting stagnant?
By Nick Washbourne, Market Location / Comment Central

Aggregated data pools have become a primary source of data for many organisations in the b2b arena.  Marketers using this data are able to...

 
 
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As agencies do we need to practice what we preach in social media?
By Dirk Singer / News from the Herd

Something that's been discussed at length in the past , is the whole issue of agencies practicing what they preach in terms of social media....

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