Direct Marketing
Ryanair joins coalition rewards scheme to boost loyalty
Ryanair has joined its first rewards programme to offer cash back and product discounts to regular flyers to help drive repeat sales.
- Read the full article here
- Ryanair adds mobile booking confirmation charge
- Ryanair moots baggage handling role for passengers
Ryanair joins coalition rewards scheme to boost loyalty
Ryanair has joined its first rewards programme to offer cash back and product discounts to regular flyers to help drive repeat sales.
- Read the full article here
- Ryanair adds mobile booking confirmation charge
- Ryanair moots baggage handling role for passengers
Le Blog: Daren Kay live and direct from Cannes 2009
We've glimpsed the future of direct marketing...Will it be game, set, match, digital? Some mobile entries from overseas agencies are blowing Daren away.
- Read the full article here
- Aldridge and Kay join Cannes Lions Direct jury
- Big drop in DM and digital entries to Cannes Lions 2009
Littlewoods Direct rebrands to capture younger audience
Shop Direct Group, the UK's largest home shopping business, is to rebrand Littlewoods Direct as it seeks to target a younger online customer base.
- Read the full article here
- Mail order businesses get bigger and better
- Littlewoods Direct puts click and buy into video ads
Parcelforce website failure exposes consumer data
Parcelforce Worldwide came close to breaching the Data Protection Act when personal consumer data including signatures were exposed to those tracking deliveries.
- Read the full article here
- Brown to take over as Postcomm chief
- Profitable Royal Mail expects big drop in mail volume
Direct Marketing News
Digital Marketing Group: the fastest-growing digital DM agency combine you've never heard of
by Noelle McElhatton, marketingdirectmag.co.uk, 03-Jul-09, 22:15
In Marketing magazine's most recent DM agency league tables, a relative newcomer had muscled its way into the top five....
What this year's Cyber Lions winners can teach us
by Noelle McElhatton, marketingdirectmag.co.uk, 03-Jul-09, 18:47
A strange thing happened the other day when I sent the news of the recent Cannes cyber winners to my...
Tories 'would support sale of Royal Mail'
by Noelle McElhatton, marketingdirectmag.co.uk, 03-Jul-09, 10:58
LONDON - A Tory government would revive plans to sell a stake in Royal Mail, party insiders told the Financial...
Hunger campaign asks Al Gore to take on plight of the starving
by Ben Bold, Brand Republic, 03-Jul-09, 12:45
LONDON - Humanitarian organisation Action Against Hunger has launched a campaign asking former US presidential candidate and ethical campaigner Al...
Wunderman wins Lufthansa UK DM
by staff, Campaign, marketingdirectmag.co.uk, 03-Jul-09, 11:11
LONDON - Lufthansa, the German airline, has appointed Wunderman to handle its UK direct marketing account.
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