Direct Marketing

Clients hail Royal Mail strike deferral as 'early Christmas present'

Clients hail Royal Mail strike deferral as 'early Christmas present'

The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.

 
Clients hail Royal Mail strike deferral as 'early Christmas present'

Clients hail Royal Mail strike deferral as 'early Christmas present'

The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.

 
BrightHouse launches £1.5m direct response and awareness campaign

BrightHouse launches £1.5m direct response and awareness campaign

BrightHouse, the rent-to-buy furniture and electronics retailer, is mounting a £1.5m awareness and direct response campaign to promote its "pay weekly" service.

 
TNT courier service reaps benefits from the Royal Mail strike

TNT courier service reaps benefits from the Royal Mail strike

TNT said it is gaining business in the courier part of its operation thanks to strikes by Royal Mail workers but postal operations are suffering.

 
Economic recovery is 'LUV-shaped' says Sir Martin Sorrell

Economic recovery is 'LUV-shaped' says Sir Martin Sorrell

WPP saw with like-for-like revenues dropping almost 9% in the third quarter, but with direct and internet revenues "least affected" by the economic downturn.

 
 

Direct Marketing News

Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog

Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 17:36

LONDON - James Sinclair, a former creative director at Leo Burnett and TBWA and a Cannes Lion winner, has joined...

 
Peugeot's multi-tasking game gathers phone numbers

Peugeot's multi-tasking game gathers phone numbers

by Jennifer Whitehead, Brand Republic, 06-Nov-09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as...

 
Lucci returns as GyroHSR's first creative services director

Lucci returns as GyroHSR's first creative services director

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - GyroHSR has appointed Max Lucci, a former creative director at Gyro before its merger with US agency HSR...

 
POSTAL STRIKE LATEST - Clients hail Royal Mail strike deferral as

POSTAL STRIKE LATEST - Clients hail Royal Mail strike deferral as "early Christmas present"

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have...

 
BUPA's chief marketer joins RIAS with plans to boost digital response activity

BUPA's chief marketer joins RIAS with plans to boost digital response activity

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - Over-50s insurance brand RIAS has appointed BUPA's Sarah Howe as marketing director with a remit to increase the...

 

Blogs

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Helping who, exactly?
By Mark Roy / DM, Data and Beyond

Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s around £500 for every person in the...

Comments (1)

 
 
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One-to-One Marketing goes 3D
By Steve Moncrieff / Comment Central

Lord Leverhulme famously said that “Half the money I spend on advertising is wasted, and the problem is I do not know which half”.  In a...

Comments (2)

 
 

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