Advertising News

Google buys online ad customisation firm Teracent

by Staff, Brand Republic, 24-Nov-09, 09:15

SAN FRANCISCO - Google has acquired US online display ad customisation start-up Teracent for an undisclosed sum.

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Brands back lessons about online advertising for UK children

by Fiona Ramsay, marketingmagazine.co.uk , 24-Nov-09, 09:10

LONDON - Leading consumer brands, including Mars, Lego, Kellogg and McDonald's, have come together to launch Digital Adwise, an initiative aimed at raising awareness of online advertising among primary school children.

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IPA launches site to showcase agencies' Christmas work

by Anne Cassidy, campaignlive.co.uk , 24-Nov-09, 08:45

LONDON - The IPA is calling on all of its agencies to upload their Christmas ads, games and cards to a creative website to showcase their Christmas work to clients.

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Top 20 slang brands

by Bill Britt, marketingmagazine.co.uk , 24-Nov-09, 08:55

LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.

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McDonald's to trademark slang-brand 'Maccy D's'

by Amy Golding, marketingmagazine.co.uk , 24-Nov-09, 08:55

LONDON - McDonald's has applied to the Intellectual Property Office to register its popular slang name, 'Maccy D's', as a trademark.

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Easyjet pulls customer magazine following fashion shoot at Holocaust Memorial and reviews contract

by Nicola Clark, marketingmagazine.co.uk , 23-Nov-09, 16:30

LONDON - EasyJet is withdrawing all copies of its in-flight magazine easyJet Traveller which featured a fashion spread shot at the Holocaust Memorial in Berlin.

Direct Holidays launches first cinema campaign

by Sarah Johnson, marketingmagazine.co.uk , 23-Nov-09, 16:15

LONDON - Direct Holidays is launching its first cinema campaign across Cineworld and Odeon cinemas.

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New tool claims to be able to identify next meerkat-style success

by Jennifer Whitehead, Brand Republic, 23-Nov-09, 15:00

LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.

Camping and Caravanning Club appoints McCann Erickson to communications account

by Alex Brownsell, marketingmagazine.co.uk , 23-Nov-09, 10:15

LONDON - The Camping and Caravanning Club has appointed McCann Erickson Communications House to its marketing communications account.

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Bradshaw says digital bill vital to protect creative industries

by Staff, campaignlive.co.uk , 23-Nov-09, 09:55

LONDON - Culture secretary Ben Bradshaw today said that unless the digital economy bill becomes law, the creative sector could be 'decimated' by illegal filesharing.

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