Digital News

Microsoft uses Heart FM and Sugababes to promote Windows 7

by Maisie McCabe, mediaweek.co.uk , 24-Nov-09, 13:40

LONDON - Microsoft has launched a four-week multimedia promotion with Global Radio's Heart FM and girl band the Sugababes to support the Windows 7 operating system that launched last month.

LBi hires Frank Pedersen as US chief operating officer

by Jacquie Bowser, Brand Republic, 24-Nov-09, 13:35

LONDON - Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA in London, to the newly created position of US chief operating officer.

TBG London first agency to use One Media Manager system

by Sara Kimberley, mediaweek.co.uk , 24-Nov-09, 13:20

LONDON - TBG London will be the first media agency to revolutionise the way media is bought on social networking sites, through the new automated management system for display advertising.

Apple weighs up non-skip ad plan

by Fiona Ramsay, marketingmagazine.co.uk , 24-Nov-09, 12:10

LONDON - Apple is considering introducing advertising on its iPhones, iPods, computers and Apple TV which users would have to watch or listen to before being allowed to use the products.

Comments (1)

MSNBC.com takes control of @BreakingNews Twitter feed

by Staff, Brand Republic, 24-Nov-09, 11:40

NEW YORK - MSNBC.com is to take control of the @BreakingNews rolling news service on Twitter, which has more than 1.4 million followers, in a deal with Dutch firm BNO News.

Comments (1)

Rubicon Project hires Seelen to handle European publishers

by Staff, Brand Republic, 24-Nov-09, 11:05

LONDON - The Rubicon Project has hired Bas Seelen as director of publisher development for Northern Europe.

Shazam launches (Red) iPhone app

by Jacquie Bowser, Brand Republic, 24-Nov-09, 10:55

LONDON - Shazam, the digital music brand, has launched a special (Red) edition iPhone application, from which 20% of sales revenue will be donated to the Global Fund to fight Aids, tuberculosis and malaria.

Comments (1)

AOL attempts comeback as content-provider with a fresh brand identity

by Fiona Ramsay, marketingmagazine.co.uk , 24-Nov-09, 10:30

LONDON - AOL is preparing for life without Time Warner by unveiling a fresh brand identity, which it claims will help it stand apart from its rivals as an independent content-driven company.

Yahoo! loses international marketing director Kristof Fahy

by Fiona Ramsay, marketingmagazine.co.uk , 24-Nov-09, 10:24

LONDON - Kristof Fahy, Yahoo!'s vice-president of international marketing, is leaving his role to join William Hill next year.

Freelance producers launch talent search website

by Claire Billings, campaignlive.co.uk , 24-Nov-09, 09:50

LONDON - A group of 35 freelance producers have launched an online resource called The Poolhouse, to act as a central access point for agencies looking for freelance production talent.