Direct Marketing News
First Direct founder Peter Simpson in consumer insight start-up
by Noelle McElhatton, marketingdirectmag.co.uk 26-Nov-09, 07:20
LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing.
RSA to manage Cosmo, Men's Health and Esquire reader lists
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 13:14
LONDON - The National Magazine Company has appointed RSA Direct to manage its postal database, which includes readers of titles such as Cosmopolitan and Esquire.
Obama record on data protection is mixed, EU data tsar believes
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 12:34
LONDON - A leading EU data protection official has given US President Barack Obama's administration a mixed review for its record on protecting data privacy.
COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared
by Mark Runacus, marketingdirectmag.co.uk, 20-Nov-09, 13:36
The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions every brand owner should be asking of their customer communications strategies.
Carlson hires OgilvyOne analyst for new head of decision science role
by Noelle McElhatton, marketingdirectmag.co.uk, 20-Nov-09, 11:26
LONDON - Carlson Marketing has recruited Tina Christison from OgilvyOne as its new head of decision science.
Iris forms partnership with Asian CRM agency
by Noelle McElhatton, marketingdirectmag.co.uk, 19-Nov-09, 17:03
LONDON - Iris Worldwide has formed a non-equity partnership with Edge Marketing, a CRM and digital agency with offices in Vietnam, Singapore and Thailand.
Royal Mail rival UK Mail boosts profits
by Noelle McElhatton, marketingdirectmag.co.uk, 19-Nov-09, 12:39
LONDON - UK Mail, the UK's second largest mail delivery firm, has boosted its interim profits thanks to an increase in parcels business.
Gyro founder Gary Brine returns to agency life at RPM
by Noelle McElhatton, marketingdirectmag.co.uk, 19-Nov-09, 11:56
LONDON - Gyro founder Gary Brine has been appointed as a non-executive director at experiential agency RPM, more than a year after he left Gyro.
Mitchell named Rapp London CEO
by Staff, Campaign, marketingdirectmag.co.uk, 19-Nov-09, 11:24
LONDON - Direct agency Rapp has promoted Peter Mitchell to the newly created role of chief executive of its London office.
St Dunstan's launches Christmas donation drive
by Fiona Ramsay, marketingmagazine.co.uk , 19-Nov-09, 09:12
LONDON - St Dunstan's, the charity for blind and partially sighted ex-Service people, is launching a Christmas direct marketing drive that features a soldier injured in Afghanistan and his family.
John Lewis launches direct mail campaign with Christmas offers
by Fiona Ramsay, marketingmagazine.co.uk , 19-Nov-09, 09:01
LONDON - John Lewis is launching a direct marketing campaign to encourage consumers to shop with them this Christmas.
Previous
More News
S&P and Experian in consumer data deal to help analyse risk on loans
26-Nov-09, 07:20
Confusion over 'muddled' EU legislation on cookies
25-Nov-09, 12:30
Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts
25-Nov-09, 11:01
Royal Mail strikes make £53m dent in online retail sales
25-Nov-09, 12:43
Virgin Media to roll-out targeted ads around on-demand content
25-Nov-09, 12:14
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