Market Research News
New tool claims to be able to identify next meerkat-style success
by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
CLIENT OF THE WEEK - British Gas' DM strategy: Channel choice, segmentation and a £15m revamp of its website
by Noelle McElhatton, marketingdirectmag.co.uk, 05-Oct-09, 06:45
British Gas' commercial director Chris Jansen keeps a weather eye on direct marketing: his signature appears at the bottom of direct mail letters.
COI overhauls measurement of digital, direct, ad and PR spend
by Noelle McElhatton, marketingdirectmag.co.uk, 29-Sep-09, 10:16
LONDON - The COI has invited tenders from analytics service providers for a media evaluation system intended to prove the value of COI spend across all marketing channels.
YouGov and Sky team up for daily polls over conference season
by Staff, Brand Republic, 28-Sep-09, 14:45
LONDON - YouGov is to provide a new spin on political conference season with a daily polling service of people's voting intentions, which it is running in conjunction with Sky News.
Mobile app market to be worth $16.6bn in 2013
by Jacquie Bowser, Brand Republic, 25-Sep-09, 12:10
LONDON - The global mobile app market, including games, is predicted to be worth $16.6bn in 2013, increasing from $4.7bn in 2009, according to new research.
Lightspeed Research appoints Cayton as CEO of EMEA business
by Jacquie Bowser, Brand Republic, 23-Sep-09, 15:45
LONDON - Lightspeed Research has appointed Andrew Cayton as chief executive officer of its EMEA business, replacing David Day, who was promoted to president and global chief executive.
Mesh Planning launches international touch point database
by Jacquie Bowser, Brand Republic, 23-Sep-09, 14:45
LONDON - Market research firm Mesh Planning has launched an independent database of international touch point data, featuring over 100,000 consumer touch points, each with a positivity rating.
Shirley takes on chairwoman role at RS Consulting
by Staff, Brand Republic, 21-Sep-09, 12:40
LONDON - Jane Shirley has been named chairwoman of RS Consulting, a division of the global research group Cello.
MEDIA WATCH - Paxman interviews Sir Martin Sorrell; Royal Mail strike means 20m letters in limbo, Telegraph says
by Noelle McElhatton, marketingdirectmag.co.uk, 16-Sep-09, 11:54
On Newsnight earlier this week, WPP chief Sir Martin Sorrell was interviewed about the balance of economic power post-credit crisis, with Paxman remarking on Sir Martin's "mere £20m salary".
Sir Martin Sorrell: 'No green shoots for advertising, apart from China'
by Noelle McElhatton, marketingdirectmag.co.uk, 14-Sep-09, 11:00
LONDON - Sir Martin Sorrell, chief executive of WPP, said he didn't see ...
Global market research revenue growth declines
by Staff, Brand Republic, 11-Sep-09, 11:00
LONDON - Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.
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