Marketing News

Camping and Caravanning Club appoints McCann Erickson to communications account

by Alex Brownsell, marketingmagazine.co.uk , 23-Nov-09, 10:15

LONDON - The Camping and Caravanning Club has appointed McCann Erickson Communications House to its marketing communications account.

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AOL unveils fresh brand identity

by Ed Kemp, marketingmagazine.co.uk , 23-Nov-09, 09:40

LONDON - AOL has unveiled a new brand identity for its future as an independent company.

Shop Direct plans franchise deal to bring Woolworths back from the dead

by James Quilter, Brand Republic, 23-Nov-09, 09:20

LONDON - Cash-poor in life, Woolworths has in death become rich in imitators with two new versions opening up this year. Now the owner of the Woolworths brand is believed to be looking to relaunch stores on the UK high street.

Woolworths could return to the high street

by Staff, marketingmagazine.co.uk , 23-Nov-09, 09:15

LONDON - Woolworths could return to the high street under a plan by its owner, Shop Direct, to establish a chain of up to 200 stores.

Innocent reunites St Winifred's School Choir for Grandma remake

by Staff, Brand Republic, 23-Nov-09, 09:10

LONDON - Smoothie drinks brand Innocent is making its first foray into the music business today with the release of a remake of St Winifred's School Choir's 80's wonder hit 'There's No One Quite Like Grandma'.

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Famous Grouse ad parodies celebrity culture

by Staff, marketingmagazine.co.uk , 23-Nov-09, 09:01

LONDON - The latest Famous Grouse ad, which breaks tonight, contrasts the fleeting fame of Britain's celebrity-loving culture with the fame of the brand itself.

Heineken appoints Nasard to head global marketing and sales

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 17:19

LONDON - Heineken has appointed Alexis Nasard as group commerce director.

Agency mocks Thierry Henry after 'Hand Gaul' incident

by Ed Kemp, marketingmagazine.co.uk , 20-Nov-09, 16:31

LONDON - Digital agency Love Manchester has taken a cheeky shot at France striker Thierry Henry following the player's controversial hand ball against Ireland

Hovis to use only British wheat in products

by Amy Golding, marketingmagazine.co.uk , 20-Nov-09, 14:30

LONDON - Hovis has announced it is moving to 100% British wheat across its entire portfolio.

Christmas pudding brand Matthew Walker makes TV debut

by Amy Golding, marketingmagazine.co.uk , 20-Nov-09, 14:20

LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign to promote its signature Christmas pudding, 'The Pudding'.

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