Digital News

Ocean Outdoor installs digital tower in Hammersmith

by Maisie McCabe, mediaweek.co.uk 26-Nov-09, 16:59

Outdoor media owner Ocean Outdoor has installed a bespoke new digital advertising tower on Hammersmith Broadway in London following a competitive pitch with Hammersmith and Fulham council.

Ikea: promotes store with help from Facebook

Agency spreads Ikea sofa photos around Facebook

by Jennifer Whitehead, Brand Republic, 25-Nov-09, 14:15

LONDON - Swedish agency Forsman and Bodenfors is behind an innovative campaign to promote the opening of a new Ikea store using Facebook photo tagging.

Internet users: EU legislation on cookies deemed 'muddled'

Confusion over 'muddled' EU legislation on cookies

by Jennifer Whitehead, Brand Republic, 25-Nov-09, 12:30

LONDON - Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies on users' computers.

Sky launches ad campaign to promote Sky Songs

by Fiona Ramsay, marketingmagazine.co.uk , 25-Nov-09, 11:55

LONDON - Sky has this week launched an ad campaign for its online music service Sky Songs, which it launched in October.

Efficient Frontier: picks up Britannia Hotels' search campaigns

Efficient Frontier to handle Britannia Hotels' search campaigns

by Jacquie Bowser, Brand Republic, 25-Nov-09, 11:45

LONDON - Britannia Hotels has appointed Efficient Frontier to manage its search campaigns in the UK.

The Independent launches online voucher search service

by James Quilter, promotionsandincentives.co.uk, 25-Nov-09, 11:26

LONDON - The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.

Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts

by Noelle McElhatton, marketingdirectmag.co.uk, 25-Nov-09, 11:01

LONDON - Kitcatt Nohr Alexander Shaw has enlarged its digital team with the appointment of two new digital project managers, Kevin Bolton and Ian Kaye.

Google: two more US publishers threaten to quit

Two more US publishers threaten to join News Corp and quit Google

by Staff, Brand Republic, 25-Nov-09, 11:00

NEW YORK - Two more US newspaper publishers, MediaNews Group and AH Belo, have said that they are considering pulling their content from Google in the wake of News Corporation's threat earlier this week.

James Macdonald joins mobile technology agency 2ergo

by Staff, Brand Republic, 25-Nov-09, 11:00

LONDON - James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing technology agency 2ergo as head of media and entertainment.

Royal Mail strikes make £53m dent in online retail sales

by James Quilter, Brand Republic, marketingdirectmag.co.uk, 25-Nov-09, 12:43

LONDON - Online retail sales were significantly hit by postal strikes during the middle-half of October, according to the latest research from internet industry body the IMRG.

TiVo: digital video recorder company takes second stab at UK

TiVo to have second run at UK market with Virgin Media deal

by Jennifer Whitehead, Brand Republic, 25-Nov-09, 10:50

LONDON - TiVo, the digital video recorder company, is having a second run at the UK market after signing a deal with Virgin Media to release co-branded set top boxes.