Direct Marketing News
First Direct founder Peter Simpson in consumer insight start-up
by Noelle McElhatton, marketingdirectmag.co.uk 26-Nov-09, 07:20
LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing.
Chris Clarke takes charge at SapientNitro UK
by Kate Nettleton, campaignlive.co.uk , 19-Nov-09, 07:00
LONDON - Chris Clarke, the global chief executive of SapientNitro, is moving from New York to take charge of the London office of the recently merged agency.
Interflora launches Facebook page to gather email data
by Noelle McElhatton, marketingdirectmag.co.uk, 18-Nov-09, 14:49
LONDON - Interflora, the flower retail franchise, has stepped up its customer engagement strategy by launching a business page on Facebook.
Leading brands are 'destroying customer relationships online'
by Noelle McElhatton, marketingdirectmag.co.uk, 18-Nov-09, 14:20
LONDON - Many of the UK's top brands are threatening to wreck established customer relationships as they expand online, a new report argues.
Watchdog bans Matalan email campaign
by Hadassah Nymark, campaignlive.co.uk, marketingdirectmag.co.uk, 18-Nov-09, 13:39
LONDON - The Advertising Standards Authority has banned an e-mail ad from the retailer Matalan, which offered consumers a two-week holiday home in Spain.
FEATURE - Direct Marketing: charting the route to integration
by David Benady, marketingmagazine.co.uk, marketingdirectmag.co.uk, 18-Nov-09, 13:52
LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain customers. However, as more marketers assign direct agencies to multi-faceted briefs, the tide may be turning.
T-Mobile employee sold customer's personal details to rivals
by Fiona Ramsay, marketingmagazine.co.uk , 18-Nov-09, 09:18
LONDON - Personal details of thousands of mobile-phone customers were sold by an employee of T-Mobile to rival firms in the biggest data breach of its kind.
T-Mobile revealed as source of data theft involving "thousands" of mobile phone customers
by Noelle McElhatton, marketingdirectmag.co.uk, 18-Nov-09, 08:30
LONDON - T-Mobile has been confirmed as the source of an illicit sale of personal details belonging to thousands of mobile phone customers.
Charity trade body set to revise code on telemarketing as Colin Lloyd convenes summit
by Noelle McElhatton, marketingdirectmag.co.uk, 17-Nov-09, 14:00
LONDON - The Institute of Fundraising's code of practice on telephone fundraising does not comply fully with the law and could be revised, Marketing Direct sister magazine Third Sector has learned.
Digital direct agency 20:20 wins COI underage drinking digital task
by Staff, campaignlive.co.uk, marketingdirectmag.co.uk, 17-Nov-09, 13:39
LONDON - The Department for Children, Schools and Families has appointed 20:20 to create a campaign promoting its Youth Alcohol Action Plan.
Asos blames Royal Mail postal strikes for slowing UK growth
by Noelle McElhatton, marketingdirectmag.co.uk, 17-Nov-09, 13:23
LONDON - Asos, the UK's largest online fashion retailer, has blamed the Royal Mail strikes for stunting its sales in recent weeks.
Previous
More News
S&P and Experian in consumer data deal to help analyse risk on loans
26-Nov-09, 07:20
Confusion over 'muddled' EU legislation on cookies
25-Nov-09, 12:30
Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts
25-Nov-09, 11:01
Royal Mail strikes make £53m dent in online retail sales
25-Nov-09, 12:43
Virgin Media to roll-out targeted ads around on-demand content
25-Nov-09, 12:14
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