Market Research News
New tool claims to be able to identify next meerkat-style success
by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
New technology to shed light on individual TV habits
by Jennifer Whitehead, Brand Republic, 03-Sep-09, 08:30
LONDON - The television viewing habits of UK individuals, rather than entire households, will be able to be recorded thanks to new set-top box technology.
Chedore hands over Synovate leadership to Robert Philpott
by Dan Leahul, Brand Republic, 28-Aug-09, 11:55
LONDON - Market research firm Synovate has promoted its chief operating officer Robert Philpott to CEO, replacing Adrian Chedore who retires next month.
Profits at WPP, parent of OgilvyOne and Wunderman, down by nearly 50% with growth "unlikely" in 2010
by Noelle McElhatton, marketingdirectmag.co.uk, 26-Aug-09, 09:45
LONDON - WPP, parent of DM agencies OgilvyOne and Wunderman, saw pre-tax profits ...
WPP says 2010 to be flat as profits fall 47% in first half
by Daniel Farey-Jones, Brand Republic, 26-Aug-09, 09:05
LONDON - WPP Group has reported a 47% drop in first-half pre-tax profits to £179.3m and said it has reduced its headcount by 6,525 people over the 12 months since June 30 last year on a like-for-like basis.
Sir Martin Sorrell's WPP sees profits plunge by almost half
by Noel Bussey, campaignlive.co.uk , 26-Aug-09, 08:40
LONDON - WPP saw its pre-tax profits plummet by 47 per cent to £252.2 million in the first six months of 2009.
Chime on acquisition trail after posting record profits
by Daniel Farey-Jones, Brand Republic, 25-Aug-09, 09:20
LONDON - Marketing services group Chime Communications, which owns ad agency VCCP, has notched up record first-half pre-tax profits of £8.5m due to the strength of its PR agencies.
US broadcasters and media agencies in TV ratings shake-up
by Staff, Brand Republic, 14-Aug-09, 09:40
NEW YORK - US broadcasters and media agencies are forming a consortium aimed at speeding up the process of developing a new TV ratings system that suits the digital age, according to reports.
Suzuki campaigns capitalise on scrappage scheme success
by Alex Brownsell, marketingmagazine.co.uk , 13-Aug-09, 15:45
LONDON - Japanese car manufacturer Suzuki is launching two campaigns to maintain a recent surge in sales.
WPP slides on fears over share issue
by Staff, Brand Republic, 12-Aug-09, 09:21
LONDON - Shares in WPP Group slid more than 3% yesterday prompting fears that the marketing services giant might have to raise cash to protect its credit rating.
YouGov hopeful of uplift in profits
by Rachael Gallagher, Brand Republic, 07-Aug-09, 16:00
LONDON - Online market research agency YouGov is expecting to improve its underlying profitability over the next year despite warning that market conditions will remain challenging until the end of 2009.
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