Marketing News

Film industry runs joint Blu-ray campaign

by Sarah Johnson, marketingmagazine.co.uk , 20-Nov-09, 14:00

LONDON - The British Video Association (BVA) is launching a TV ad campaign in partnership with a number of film companies in the run-up to Christmas.

O2 launches marketing plans for Giffgaff mobile network

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 12:24

LONDON - Giffgaff, O2's new online SIM-only mobile network, is promoting its launch with a quirky online marketing campaign.

Marks & Spencer drives online shopping with 1p offer

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 12:05

LONDON - Marks & Spencer is driving online shopping in the run up to Christmas with a 1p standard delivery offer.

O2 reviews £10m digital marketing account

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 12:01

LONDON - O2 is reviewing its digital marketing account, currently held by Agency Republic.

Aviva to maintain high marketing spend in 2010

by Alex Brownsell, marketingmagazine.co.uk , 20-Nov-09, 10:30

LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant is to continue investing significantly in marketing next year.

Tesco moves into broadband and phone bundles

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 10:23

LONDON - Tesco is launching its first bundled broadband and home phone services through a new partnership with Cable & Wireless. The move will put Tesco up against Talk Talk, BT and Virgin Media.

Ford Ennals confirmed as chief executive of Digital Radio UK

by Sarah Johnson, marketingmagazine.co.uk , 20-Nov-09, 10:20

LONDON - Digital Radio UK has appointed Ford Ennals, the former head of Digital UK, to the position of chief executive officer.

Energy drink Hell aims to take on Red Bull with UK experiential push

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 10:06

LONDON - Hell is pushing into the UK market with an experiential campaign to promote its engery drink.

Trading Places: This week's people moves in advertising, digital, marketing and media

by Staff, Brand Republic, 20-Nov-09, 10:00

LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard.

Gillette 'will not drop Thierry Henry' following handball

by Staff, campaignlive.co.uk , 20-Nov-09, 09:30

LONDON - Gillette today said that it would stick by its brand ambassador Thierry Henry, in the wake of his controversial handball goal, which dashed Irish World Cup dreams on Wednesday.

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