Market Research News
New tool claims to be able to identify next meerkat-style success
by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
Cagney seeks to delist from stock market
by Staff, Brand Republic, 07-Aug-09, 15:45
LONDON - Marketing services group Cagney is attempting to delist from the Alternative Investment Market in order to approach other sources of capital.
TNS Media Research to run measurement service for Australian pay-TV
by Jacquie Bowser, Brand Republic, 07-Aug-09, 15:35
LONDON - TNS Media Research has been awarded a three-year contract from the Australian pay-TV industry to develop and manage the country's first audience measurement service using set-top box data collection.
Carphone Warehouse plans social media campaigns
by Fiona Ramsay, marketingmagazine.co.uk , 06-Aug-09, 10:04
LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy for the brand.
Disney's secret lab tests online ads: consumers probed
by Gareth Jones, revolutionmagazine.com , 05-Aug-09, 09:54
LONDON - Disney has unveiled a new research lab that uses eye tracking, heart monitors, skin temperature readings and facial probes to determine the most effective type of online ads.
BR Video: Consumers more wary of organic food after FSA's verdict
by Jacquie Bowser, Brand Republic, 05-Aug-09, 08:20
LONDON - Some consumers said they would think again about buying organic food following the Food Standards Agency's latest research, which appeared to debunk its benefits -- watch the latest Brand Republic video now.
EMI promotes Boyle to consumer insight role
by Rachael Gallagher, Brand Republic, 31-Jul-09, 16:00
LONDON - Entertainment giant EMI Music has promoted David Boyle to the position of vice president of consumer insight and validation in its global digital marketing team.
Esomar to investigate economic challenges at 62nd congress
by Staff, Brand Republic, 31-Jul-09, 15:30
AMSTERDAM - World research organisation Esomar is to explore the challenges ahead for markets, business and society, during a time of global economic turmoil at its annual congress in Switzerland.
Synovate appoints Gareth Jones as research manager
by Jacquie Bowser, Brand Republic, 31-Jul-09, 15:30
LONDON - Synovate has appointed Millward Brown's Gareth Jones as research manager working within the UK technology sector.
McCallum Layton strengthens analytics department
by Staff, Brand Republic, 31-Jul-09, 15:16
LONDON - McCallum Layton has strengthened its analytics department by promoting Angela Karlsberg to head of analytics.
Royal Mail names Murray non-executive director
by Ben Bold, Brand Republic, 31-Jul-09, 14:30
LONDON - Royal Mail has appointed Paul Murray as a non-executive director.
More News
Aegis reports 1% revenue rise but remains downbeat
19-Nov-09, 09:10
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13-Nov-09, 09:10
Former Accenture partner joins Nunwood to lead strategy
06-Nov-09, 15:55
Research Now set to become part of US group e-Rewards
23-Oct-09, 15:50
Initiative brings brands together online to collaborate on product innovations
22-Oct-09, 13:00
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