Market Research News

Cadbury Gorilla: brands hope to replicate the ad's success

New tool claims to be able to identify next meerkat-style success

by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00

LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.

 
 
 
Steve Mattey: chief executive of Cagney

Cagney seeks to delist from stock market

by Staff, Brand Republic, 07-Aug-09, 15:45

LONDON - Marketing services group Cagney is attempting to delist from the Alternative Investment Market in order to approach other sources of capital.

 
MCN: three-year deal with TNS Media Research

TNS Media Research to run measurement service for Australian pay-TV

by Jacquie Bowser, Brand Republic, 07-Aug-09, 15:35

LONDON - TNS Media Research has been awarded a three-year contract from the Australian pay-TV industry to develop and manage the country's first audience measurement service using set-top box data collection.

 

Carphone Warehouse plans social media campaigns

by Fiona Ramsay, marketingmagazine.co.uk , 06-Aug-09, 10:04

LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy for the brand.

Comments (1)

 
Disney is testing online ad effectiveness

Disney's secret lab tests online ads: consumers probed

by Gareth Jones, revolutionmagazine.com , 05-Aug-09, 09:54

LONDON - Disney has unveiled a new research lab that uses eye tracking, heart monitors, skin temperature readings and facial probes to determine the most effective type of online ads.

Comments (1)

 
Organic: FSA found no evidence of additional health benefits

BR Video: Consumers more wary of organic food after FSA's verdict

by Jacquie Bowser, Brand Republic, 05-Aug-09, 08:20

LONDON - Some consumers said they would think again about buying organic food following the Food Standards Agency's latest research, which appeared to debunk its benefits -- watch the latest Brand Republic video now.

Comments (2)

 
EMI: expanding global research network

EMI promotes Boyle to consumer insight role

by Rachael Gallagher, Brand Republic, 31-Jul-09, 16:00

LONDON - Entertainment giant EMI Music has promoted David Boyle to the position of vice president of consumer insight and validation in its global digital marketing team.

 
Broadbent: Esomar's president

Esomar to investigate economic challenges at 62nd congress

by Staff, Brand Republic, 31-Jul-09, 15:30

AMSTERDAM - World research organisation Esomar is to explore the challenges ahead for markets, business and society, during a time of global economic turmoil at its annual congress in Switzerland.

 
Jones: Synovate research manager

Synovate appoints Gareth Jones as research manager

by Jacquie Bowser, Brand Republic, 31-Jul-09, 15:30

LONDON - Synovate has appointed Millward Brown's Gareth Jones as research manager working within the UK technology sector.

 
Karlsberg: head of analytics

McCallum Layton strengthens analytics department

by Staff, Brand Republic, 31-Jul-09, 15:16

LONDON - McCallum Layton has strengthened its analytics department by promoting Angela Karlsberg to head of analytics.

 
Royal Mail: Murray appointed

Royal Mail names Murray non-executive director

by Ben Bold, Brand Republic, 31-Jul-09, 14:30

LONDON - Royal Mail has appointed Paul Murray as a non-executive director.

 

Jobs

Directory