Sales Promotion News

Gordon's launches range of promotional merchandise

by James Quilter, promotionsandincentives.co.uk, 28-Oct-09, 15:17

LONDON - Diageo gin brand Gordon's has created a range of branded gifts as part of its marketing activity in the run-up to Christmas.

3 offers prizes and cash to promote PAYG

by James Quilter, promotionsandincentives.co.uk, 28-Oct-09, 12:02

LONDON - Mobile network 3 is offering consumers cash and prizes in an effort to raise the number of people who hold its pay as you go sim cards.

Birds Eye brings in Roland Rat for Supermousse relaunch

by James Quilter, promotionsandincentives.co.uk, 27-Oct-09, 15:21

LONDON - Birds Eye has signed up 80s kids favourite and 'saviour of TV-AM' Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse.

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ITV signs up Imperial Leather for Coronation Street promotion

by James Quilter, promotionsandincentives.co.uk, 27-Oct-09, 14:16

LONDON - ITV has signed up Imperial Leather as the latest sponsor for Coronation Street's 50th anniversary next year.

Blog - Wallace and Gromit's Great British Tea Party

by Chris Reed on Partnership Marketing, promotionsandincentives.co.uk, 26-Oct-09, 11:11

LONDON - It's been done before but you can't help but smile (slightly cynically) in response to the Wallace and Gromit Great British Tea Party. This time it's in aid of sick children and coming up to Christmas, and with Children in Need around the corner, who better to benefit at Christmas time.

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Babycham launches on-pack Christmas promotion

by James Quilter, promotionsandincentives.co.uk, 26-Oct-09, 10:52

LONDON - Constellation is launching an on-pack promotion for its sparkling perry drink Babycham as part of its aim to increase sales in the run-up to Christmas.

Grass Roots launches 'crap jumper' viral

by James Quilter, promotionsandincentives.co.uk, 26-Oct-09, 10:33

LONDON - Incentives provider Grass Roots has launched a viral campaign touting its bonusbond gift voucher as the alternative to the unwanted Christmas gift.

Newspaper giveaways from the weekend (24 to 25 October)

by Staff, promotionsandincentives.co.uk, 26-Oct-09, 09:44

LONDON - Free fireworks to annoy the neighbours with, a multitude of money-off vouchers and, of course, our old friend the two-for-one Legoland ticket are all among this weekend's newspaper giveaways.

Promo Review - Powerade's iPod competition

by Barbara Holgate, promotionsandincentives.co.uk, 23-Oct-09, 16:18

LONDON - An impressive take on an old idea, is how Barbara Holgate managing partner of The Big Kick rates Powerade's iPod promo. However did it also miss an opportunity?

New York Bakery Company launches NYC holiday promotion

by James Quilter, promotionsandincentives.co.uk, 21-Oct-09, 14:23

LONDON - Bagel brand The New York Bakery Company is set to launch its biggest-ever promotion as it seeks to drive market share.