Digital News
Amazon spoofed for Buy Nothing green campaign
by Daniel Farey-Jones, Brand Republic 24-Nov-09, 09:30
LONDON - Green Thing has set up a spoof website based on Amazon and commissioned testimonials from John Humphrys and We Are Scientists about the benefits of getting Nothing for Christmas.
Steve Forde returns to head digital marketing for Channel 4
by Fiona Ramsay, marketingmagazine.co.uk , 19-Nov-09, 14:31
LONDON - Steve Forde, UK managing director of Cossette agency Rocket XL, has returned to Channel 4 to head up digital marketing for the broadcaster.
Webster to head UK sales at The Weather Channel Companies
by Sara Kimberley, mediaweek.co.uk , 19-Nov-09, 14:15
LONDON - The Weather Channel Companies has appointed Ross Webster as its managing director of advertising sales for the UK.
LG Electronics hires Kodu to Avatar campaign
by Ed Kemp, marketingmagazine.co.uk , 19-Nov-09, 14:00
LONDON - LG Electronics UK has hired digital agency Kodu to develop and launch a multi-media campaign for its partnership with Twentieth Century Fox and its upcoming film Avatar.
Starbucks boosts social media activity during Thanksgiving
by Jacquie Bowser, Brand Republic, 19-Nov-09, 13:40
LONDON - Starbucks is focusing on social media during the festive season in the US, launching initiatives on Flickr, Facebook, and US-based music streaming service Pandora.
BBC and commercial radio join together for Radioplayer launch
by Jacquie Bowser, Brand Republic, 19-Nov-09, 13:00
LONDON - The BBC and commercial radio are to launch an online radio player that aims to offer the output of every licensed UK radio station.
YouTube launches Shows site to generate ad revenue from VoD
by Fiona Ramsay, marketingmagazine.co.uk , 19-Nov-09, 11:34
LONDON - Google has launched a UK 'Shows' section on YouTube, highlighting free full length TV programmes and clips from Channel 4, ITN, BBC Worldwide and Turner.
Conde Nast plans to put magazines on Apple's Tablet
by Staff, Brand Republic, 19-Nov-09, 11:20
LONDON - Conde Nast has added to the speculation that Apple is developing a tablet device after it said it was working on a digital version of Wired magazine for the secret device as well as most of its other titles.
Marlboro stubs out fake Twitter account
by Daniel Farey-Jones, Brand Republic, 19-Nov-09, 10:45
LONDON - Twitter has suspended a fake account that claimed to be the official voice of Marlboro cigarettes after the trademark owner Altria voiced concerns.
Spotify challenged over subscription rates by US labels
by James Quilter, Brand Republic, 19-Nov-09, 10:30
LONDON - Spotify's US launch could be held up until next year as a result of record company concerns over the service's ability to convert its free users to paying subscribers.
Bebo UK sales set to merge with AOL team
by Sara Kimberley, mediaweek.co.uk , 19-Nov-09, 10:30
LONDON - Bebo's UK sales team are expected to fold into parent company AOL's sales force as part of the 100 planned layoffs across the globe, taking place at the social networking site.
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