Direct Marketing News

Gower: O2 work used technology developed for the military

AGENCY FOCUS: what is it that digital creative directors do exactly?

by Noelle McElhatton, marketingdirectmag.co.uk 26-Nov-09, 12:27

They're the hottest, most sought-after breed of agency worker right now...but does anyone outside agency walls know what digital creatives actually do for a living? Here three digital creatives tell us what they bring to the party.

 
 
 
The winners of this year's Fast Forward course

Nabs announces winners of Fast Forward 2009

by Noel Bussey, campaignlive.co.uk , 13-Nov-09, 15:21

LONDON - The winners of this year's Nabs Fast Forward course have been announced.

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Teleperformance to create 2000 contact centre jobs in South Africa by 2012

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 12:51

LONDON - Teleperformance is to open two new contact centres in Cape Town, South Africa, the venue for the 2010 World Cup.

 
Smith: 'testing consumer reaction before each marketing move'

Publicis Dialog launches online consumer panel to test creative in real time

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 12:32

LONDON - Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.

 
King heading for China

Iris appoints Rapp's David King as regional CEO for China

by Noelle McElhatton, Brand Republic, 13-Nov-09, 11:30

LONDON - Iris has hired David King, managing director of Rapp China, as regional CEO for China as the agency seeks to boost its presence in Asia.

 
DMA: two rounds of judging

DMA unveils youth talent shortlist

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 10:49

LONDON - The Direct Marketing Association has unveiled this year's shortlist for DMA Young Spark, the award for new talent across digital, direct, interactive or mobile marketing.

 

RIAS launches new brand response campaign for home insurance

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 10:36

LONDON - Over-50s insurance provider RIAS has launched a new home insurance campaign across TV and radio, created by DM agency Watson Phillips Norman.

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King: Emerging markets experience

Iris appoints Rapp's David King as regional CEO for China

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 10:06

LONDON - Iris has hired David King, managing director of Rapp China, as regional CEO for China as the agency seeks to boost its presence in Asia.

 
Berkett: appointment at Guardian Media Group

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

by Staff, Brand Republic, 13-Nov-09, 09:10

LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's Bruce Daisley and Virgin Media's Neil Berkett step up.

 
Royal Mail

Royal Mail launches Christmas reassurance campaign

by Alex Brownsell, marketingmagazine.co.uk , 12-Nov-09, 09:45

LONDON - Royal Mail has launched a press campaign attempting to reassure consumers that it will be able to cope with the demands of the busy Christmas period.

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Bing's marketing blitz pays off as it gains search share, while Google drops

by Noelle McElhatton, marketingdirectmag.co.uk, 12-Nov-09, 08:30

LONDON - Bing, the search engine launched by Microsoft in May, grew its share of the US search engine market in October while market leader Google's share fell.

 
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