Market Research News
New tool claims to be able to identify next meerkat-style success
by Jennifer Whitehead, Brand Republic 23-Nov-09, 15:00
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
MRS Online Research conference returns September 30
by Jacquie Bowser, Brand Republic, 30-Jul-09, 15:55
LONDON - The MRS flagship Online Research conference returns on September 30 for the fifth year, offering delegates insight into new market research techniques evolving online.
EMB hires fastMAP for motor insurance task
by Sarah Crawley-Boevey, Brand Republic, 27-Jul-09, 11:30
LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long-term tracking study of consumers' attitudes to buying motor insurance.
Kadence reports 40% sales increase in UK
by Rachael Gallagher, Brand Republic, 27-Jul-09, 10:30
LONDON - Global market research firm Kadence's UK office is claiming an annual sales increase of 40% to £4m, thanks to existing customers continuing to commission research and scoring 11 new accounts
Harris Interactive names Chatham in sales and marketing role
by Sarah Crawley-Boevey, Brand Republic, 27-Jul-09, 10:00
LONDON - Market research outfit Harris Interactive has announced the appointment of Edward Chatham as UK sales and marketing director.
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