Sales Promotion News

The Independent launches online voucher search service

by James Quilter, promotionsandincentives.co.uk 25-Nov-09, 11:26

LONDON - The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.

Promo Review - Powerade's iPod competition

by Barbara Holgate, promotionsandincentives.co.uk, 23-Oct-09, 16:18

LONDON - An impressive take on an old idea, is how Barbara Holgate managing partner of The Big Kick rates Powerade's iPod promo. However did it also miss an opportunity?

New York Bakery Company launches NYC holiday promotion

by James Quilter, promotionsandincentives.co.uk, 21-Oct-09, 14:23

LONDON - Bagel brand The New York Bakery Company is set to launch its biggest-ever promotion as it seeks to drive market share.

Button on winning the F1 world championship

On the Road: Jenson Button's appearance at Bluewater for Virgin

by James Quilter, promotionsandincentives.co.uk, 20-Oct-09, 16:12

LONDON - From Interlagos, Brazil to Bluewater, Kent. Newly-crowned Formula One world champion Jenson Button was brought in by the Virgin last week to race around the shopping centre in a Mercedes.

Dragons Den's Paphitis and Jones launch Red Letter Days in House of Fraser

by James Quilter, promotionsandincentives.co.uk, 20-Oct-09, 09:43

LONDON - Theo Paphitis and Peter Jones the owners of experiences provider Red Letter Days have sealed a deal to sell a range of experiential gift packs in House of Fraser stores.

Tim Lefroy...Advertising Association chief executive

Advertising Association to launch foundation to fight negative image

by Claire Billings, campaignlive.co.uk , 19-Oct-09, 16:15

LONDON - The Advertising Association is setting up a foundation to rebuild the industry's confidence and fight the prospect of tighter regulations.

William Hill: free bets have played a large part in William Hill's marketing

William Hill promotional ads for 'free £100 bets' axed by the ASA

by James Quilter, promotionsandincentives.co.uk, 19-Oct-09, 15:45

LONDON - Bookmaker William Hill has been slammed by the Advertising Standards Authority over a press ads offering £100-worth of free bets to consumers who open a telephone account.

Britvic runs pantomime promotion

by Joe Thomas, marketingmagazine.co.uk , 19-Oct-09, 12:15

LONDON - Britvic has launched a promotional campaign which focuses on the British pantomime season.

Blog - Bogofs to Bogols. Will suppliers buy into Tesco's new promotional idea?

by Ian Moore, The Devil's Advocate, promotionsandincentives.co.uk, 19-Oct-09, 12:14

LONDON - When is a promotion not a promotion? The answer - it looks to me - is when it's a BOGOF in Tesco.

Hovis launches £100,000 Poppy Appeal campaign with David Jason

by James Quilter, promotionsandincentives.co.uk, 19-Oct-09, 11:58

LONDON - Hovis has launched an on-pack campaign for The Poppy Appeal as part of an attempt to raise £100,000 for the charity.

Austin Powers: International Man of Mystery DVD was given away in this weekend's Mail on Sunday

Newspaper giveaways from the weekend (17 to 18 October)

by Staff, promotionsandincentives.co.uk, 19-Oct-09, 11:07

LONDON - A poor Saturday and a significantly better Sunday marked this weekend's newspaper giveaways, which included a free Austin Powers DVD, tea at Debenhams and a free loaf of Warburtons' Tasty White bread (worth 99p and redeemable at Netto).