Lateral Group hires Mike Cavers as executive creative director

Cavers will head up the creative team and play a key role in linking Lateral's data and insight teams with the creative process and ensuring an exceptional standard of highly targeted, consistent, creative execution across all relevant media channels.

Lateral's clients include BT, Audi, Sky, HSBC, and Lloyds TSB.

Cavers brings with him more than 25 years' experience in building and developing some of the most awarded creative departments in the UK, from Bartle Bogle Hegarty's Limbo and TBWA\Payne Stracey, to Publicis Dialog and Chemistry.

His most recent role, which he left in October last year, was executive creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic, Shell and Vodafone.

Jason Cromack, chief executive at Lateral Group, said: "Mike is arguably one of the most experienced and awarded creatives in the marketplace.

"His appointment reinforces our commitment to delivering highly creative and targeted multi-channel campaigns that work seamlessly with our successful insight and data offering.

"With Mike on board, we hope to build a recognised, award-winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients."

Cavers said that he was looking forward to having the opportunity to "build a creative offering around one of the strongest data offerings in the market".

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This article was first published on campaignlive.co.uk