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CIPR: Fundamentals of PR strategy

Date:

15 June 2012 to 15 June 2012

Organizer:

Chartered Institute of Public Relations

Location:

52-53 Russell Square, London

WC1B 4HP

An effective PR strategy will flow from, and support, an organisation's corporate plans. This workshop will define a strategic approach to public relations and show how PR is integral to creating and implementing corporate strategy. Particular emphasis is placed on looking at practical ways to create and develop a PR strategy. Aspects of strategic decision-making are covered and time will be spent examining recent case studies, as well as delegates' experiences and requirements.

CIPR-approved trainer: Dr Jon White.

CIPR members: £260 + VAT; non-members: £400 + VAT.

To find out more and book today, please follow the link below.

http://bit.ly/z1mNAi

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