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CIRP: Measuring Social Media

Date:

26 April 2012 to 26 April 2012

Organizer:

CIPR

Location:

52-53 Russell Square,

London, WC1B 4HP

26 April - Measuring social media

With Richard Bagnall, Managing Director at Metrica @richardbagnall

Social media appears to be a measurement fanatic's dream. Finally you have a form of communication that appears easy to monitor and, via the digital breadcrumb trail that it leaves, easy to measure.

However, not all is as it seems. The rise of software vendors automating vast swathes of content analysis into a one-size-fits-all platform leaves the PR industry facing very real problems. What's it to do - measure what is easy to capture but largely irrelevant or focus on measuring what matters? And if so, how best to do that?

In this session, Richard will be your guide on this quest to allow you to make the most out of data-driven public relations.

Part of the Social Summer Programme. Thursday Evenings

http://bit.ly/ciprsocial

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