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Today's interactive, online environment demands an understanding of the power of persuasion, emotion and trust in order for your web site to be truly effective.Whether your site is ecommerce, informational or transactional, you can dramatically increase online engagement by applying a new understanding of how people make decisions.

Learn research-based methods to influence online decision making.

Discover how to increase trust, engage emotions, and persuade customers to take action. Improve your bottom line by driving business goals through enhanced on-line engagement.

Explore the next generation of user experience design in our three-day training course - Designing for Persuasion, Emotion, and Trust (PET). It provides the essential knowledge for you to:

· Create designs that motivate specific actions · Appeal to the emotional and rational aspects of decision making · Test and measure your web site's emotional and persuasive impact · Increase customer conversion, loyalty, and adoption

Not to be missed by marketers, graphic, web and application designers, usability professionals, and product, mobile and wireless interaction designers.

For course details and to register online, please see

www.humanfactors.com/training/scheduleEurope.aspVenue: MWB Centre , 60 Cannon Street, London, EC4N 6JP

Organiser: Human Factors International

Telephone: +44 (0) 207 290 3437

Email: tomasz.kuskowski@humanfactors.com

Web: www.humanfactors.com/training

 

http://www.humanfactors.com/training/scheduleEurope.asp