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"Brand Asset Management plays a pivotal role in supporting Diageo's brand marketing activities and it is the strongest line in defense to ensure compliance to the Diageo marketing code." Stephen McKillop SmartBrand Project Manager, Diageo plc - the world's leading premium drinks business. Year on Year, Diageo's investment delivers a payback of 6:1 The complexity of managing 370 global drinks brands is mind-boggling. Implementing a solution such as SmartBrand offers significant, proven benefits such as reduction in risk and penalties associated with non-compliance, but the journey is not without its challenges; Stephen McKillop, SmartBrand Project Manager at Diageo plc offers a unique insight into the process. Senior Marketing Managers and Brand professionals will learn from the UK's global leader in branded consumer packaged goods in this exclusive invite-only presentation. http://www.vyre.com/company/seminar/