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With the first results from the 2011 UK census due for release this July, it is important businesses understand how best to use this new data to further their commercial needs. The census has a unique national scope and provides demographic data which is particularly useful in targeted 'micro-marketing' campaigns and for planning the locations of new stores. The conference features a number of high profile speakers including Corrine Moy of GfK NOP who will be speaking about the opportunity to use the data in market research, and Emma White of the ONS who will cover progress of the census release and ways to access the results. The conference will host companies from both the commercial and research sectors, and will provide an introduction for companies which have not used census data in the past as well as a more detailed insight for companies which have. http://www.mrs.org.uk/event/course/755