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The best startups are celebrated for their agility, flexibility and speed. But how can established businesses in the middle of dramatic change replicate the approach of a lean startup? This year's AOP Summit will look at what established businesses can learn from startups, and in particular those adopting the lean approach of "build, measure, learn". It will also look at other applications of the lean philosophy; delivering more value with the same or less resources by eliminating waste across organisations and business processes. What are the key lessons for product development, recruitment, organisational structure and business model optimisation? The Summit will also look at some of the tools emerging to help publishers run their businesses in a more agile way, at the opportunities created by new platforms and how to take advantage of them in the most effective way possible.

Address: Westminster Bridge Park Plaza, London

<a href="http://www.ukaop.org.uk/events/aop-summit2012.obyx" >

http://www.ukaop.org.uk/events/aop-summit2012.obyx