Full events detail

On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.
What you'll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:
Video
• Actionable strategies for online video that will make the maximum impact
• How to get better results from your current marketing budget...and maybe reduce it
• The mistakes people make time and again - and how you can avoid them
Digital Content
• Learn how to 'start at the end' by setting strategic objectives and KPIs
• Do more with your website
• Get found and stay visible in search engines
• Understand how content marketing helps showcase expertise to drive interest
• Appreciate essential social media for business
• Plan lead nurturing (from acquisition to advocacy)
• Be able to measure and evaluate activity
SEO / Search
• Understanding why Google's bottom line affects your SEO
• Differentiating panda from penguin
• Creating link building strategies that truly work
• SEO metrics and analysis that is simple and useful
• How to create and execute an effective SEO strategy in-house and on a budget
Social Media
• What a social media culture looks like in an organisation
• How to make that cultural shift from senior management downwards
• How to develop a strategy with the right social media mindset
• Real brand ROI and social success

Mobile
• Understand why mobile is fast becoming vital for online marketing
• Is a mobile friendly site necessary - find out how to get one?
• Learn about So|Lo|Mo - is it right for you?
• 5 top tips for executing a successful text campaign
Paid Search / PPC
• Going behind the keywords and looking at search appetite and market hunger
• Why the default AdWords settings are working against you
• Search v. Paid Search - the ultimate mix
• Making the most of a website by using conversion rate optimisation
Leadership

• The rules of the game - Drawing the lines
• Playing the game - Moving the pieces
• Raising the game - Sharpening the edges
What else?
• We'll provide you with a goody-bag, full of speaker notes and much more!
• Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Manchester's Creative Quarter
• Earn CPD points
• A guaranteed seat for every speaker session
• Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
The digital experts you will learn from:
• Guy Levine, CEO, Return on Digital Topic: Paid Search as part of a total digital strategy
• Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media
• Nick Garner, Global Head of Search, Unibet Topic: SEO Essentials
• René Power, Account Director & Head of Digital, BDB Topic: Seven steps to brilliant b2b digital marketing
• Catherine Wilks, Founder & Director, In Movement Topic: Leadership - If you want to be different, you have to do things differently.
• Dan Maudhub, MD, Wonderful Creative Agency Topic: Social media philosophy & mentality
• Laurence James, MD, ShootCutGo Limited Topic: Raising your profile by making the most of online video
Book now: http://ontheedgelive.co.uk/manchester/why-attend/
Address:
Radisson Edwardian, Free Trade Hall St Peter St, Manchester M2 5GP